Social Media Coordinator

Brief Description

The Social Media Coordinator is responsible for developing and executing Ideal Market’s social media strategy to enhance our online presence, drive engagement, and support marketing and sales initiatives. This role works closely with the Marketing and Sales teams to create compelling content, analyze performance, and optimize digital outreach.

Responsibilities

• Research audience preferences and industry trends to inform content strategy.
• Develop, implement, and manage tailored strategies for each social media platform.
• Create engaging content in text, image, and video formats.
• Design visually appealing social media posts that spark interest and promote new products or services.
• Collaborate with designers to develop informative and eye-catching content.
• Monitor web traffic and engagement metrics.
• Establish and track key performance indicators (KPIs) for social media success.
• Stay up to date with platform updates, algorithm changes, and best practices.
• Ensure brand consistency and alignment across all social media channels.
• Work closely with Sales, Marketing, and Product Development teams to align messaging and campaigns.
• Manage online interactions, respond to customer inquiries, and foster community engagement.
• Track and report customer feedback, reviews, and online sentiment.
• Develop an optimized posting schedule based on engagement trends and web traffic data.
• Maintain and enhance the visual layout of all social media profiles.
• Propose and implement creative engagement strategies, such as contests and promotions.
• Continuously refine content and posting strategies for better performance.
• Measure the effectiveness of campaigns and adjust strategies accordingly.
• Utilize social media management tools to improve efficiency and streamline workflows.
• Build relationships with industry professionals and influencers to expand Ideal Market’s online presence.
• Travel is required as needed.
• Perform other related duties as needed.