Vice President, Marketing

About Us

At Kalderos, we are building unifying technologies that bring transparency, trust, and equity to the entire healthcare community with a focus on pharmaceutical pricing. Our success is measured when we can empower all of healthcare to focus more on improving the health of people.

That success is driven by Kalderos' greatest asset, our people. Our team thrives on the problems that we solve, is driven to innovate, and thrives on the feedback of their peers. Our team is passionate about what they do and we are looking for people to join our company and our mission.

That's where you come in! Reporting directly to the CEO, the VP, Marketing will be a key leader responsible for driving brand awareness, generating demand, and accelerating revenue growth. This role requires a data-driven leader with a proven track record of success in the SaaS industry.

What You'll Do:

• Develop and execute the overall marketing strategy: Create a comprehensive marketing plan encompassing all aspects of marketing, including digital marketing, content marketing, product marketing, brand marketing, public relations, and events.
• Lead and mentor the marketing team: Build, manage, and mentor a high-performing marketing team, fostering a culture of collaboration, innovation, and accountability including external agencies and partners.
• Drive demand generation: Develop and implement effective lead generation strategies to fuel sales pipeline and achieve revenue targets. This includes SEO/SEM, content marketing, event marketing, and social media marketing.
• Build and strengthen brand awareness: Develop and execute brand building initiatives to enhance brand recognition, perception, and loyalty within the target market.
• Oversee product marketing: Collaborate with product management to develop compelling product messaging, positioning, and go-to-market strategies. Create sales enablement materials and conduct market research to understand customer needs. Oversee the product launch and go-to-market execution.
• Manage marketing budget: Develop and manage the annual marketing budget, ensuring resources are allocated effectively to achieve optimal results.
• Analyze and report on marketing performance: Track key marketing metrics, analyze data, and provide regular reports on marketing performance to the executive team. Identify areas for improvement and implement data-driven optimizations.
• Stay ahead of industry trends: Continuously monitor industry trends, competitor activities, and emerging marketing technologies to ensure the company remains at the forefront of innovation.
• Collaborate cross-functionally: Work closely with sales, product, customer success, and other departments to ensure alignment and achieve company objectives.
• Serve as a key spokesperson and voice for Kalderos - internally and externally
  
  

What you'll bring

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 10 years of progressive marketing experience, with at least 5 years in a leadership role within the SaaS industry.
• Previous experience in healthcare/technology/payments businesses
• Strong understanding of the pharma commercialization & market access value chain
• Deep strategy, marketing and business development experience
• Strong management (people and projects), problem solving, analytical and organizational experience
• Strong leadership skills with the ability to build and motivate high-performing teams.
• Data-driven mindset with experience using marketing analytics tools and interpreting data.
• Excellent communication, presentation, and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment.
  
  

Expected Salary Range: $190,000 - $245,000 base bonus

This is a hybrid position based in Chicago, IL, Boston, MA, or Minneapolis, MN.

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Highlighted Company Perks And Benefits

• Medical, Dental, and Vision benefits
• 401k with company match
• Flexible PTO with a 10 day minimum
• Opportunity for growth
• Mobile & Wifi Reimbursement
• Commuter Reimbursement
• Donation matching for charitable contributions
• Travel reimbursement for healthcare services not available near your home
• New employee home office setup reimbursement
  
  

What It's Like Working Here

• We thrive on collaboration, because we believe that we can only put our best work into the world when we work together to solve problems.
• We empower each other and believe in ensuring all voices are heard.
• We know the importance of feedback in individual and organizational growth and development, which is why we've embedded it into our practice and culture.
• We're curious and go deep. Our slack channels are filled throughout the day with insightful articles, discussions around our industry, healthcare, and anything else that interests our team!
  
  

To learn more: https://www.kalderos.com/company/culture

We know that job postings can be intimidating, and research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. We encourage you to apply if you think you may be a fit and give us both a chance to find out!

Kalderos is proud to be an equal opportunity workplace. We are committed to equal opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.

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