Marketing Manager

Job title: Marketing Manager

Work Location: Dalton

Division/Department: Marketing

Reports to: COO

Full-time

Exempt

Job Summary:

Kaleen Rugs is looking for a Marketing Manager. The ideal candidate is proactive, innovative, and passionate about our product line. Applicants should be able to reach consumers through digital and traditional platforms. Essential job tasks include developing marketing plans and devising out-of-the-box strategies for reaching consumers.

Essential Duties and Responsibilities:

• Creating marketing goals related to customer acquisition, lead generation and revenue
• Showrooms & Conventions Coordination with the team
• Coordination with social media Team
• Marketing Campaign Quarterly lay out with COO
• SEO
• Public Relations Skills
• Conducting market research on competitors to augment marketing efforts
• Specifying a company's target audience based on market research
• Producing and editing content like social media posts, videos, e-books, infographics, presentation decks and webinars
• Cultivating relationships with potential customers—such as prospects and leads—to build the company's clientele
• Monitoring social media traffic to measure the public's perception of the company's brand
• Testing the quality of emails, social media posts and the company's landing page
• Analyzing the results of campaigns and making changes to outlast competitors
• Communication skills
• Analytical skills
• Writing skills
• Problem-solving skills
• Research skills
• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trend

Education and/or Work Experience Requirements:

• Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.
• Excellent computer proficiency (MS Office – Word, Excel, and Outlook)
• Must be able to work under pressure and meet deadlines, while maintaining a positive attitude
• Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices
• Bachelor’s Degree preferred with at least 5 years of work experience in Marketing, Brand, or related field required.

Physical Requirements:

• Ability to perform the essential job functions consistent safely and successfully with the ADA, FMLA and other federal, state, and local standards, including meeting qualitative and/or quantitative productivity standards.
• Must be able to lift and carry up to 50 lbs.
• Prolonged periods of sitting/computer work.

Job Type: Full-time

Pay: $41,845.46 - $119,578.45 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Dalton, GA 30721: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 5 years (Preferred)

Work Location: One location

Salary : $41,845 - $119,578