Paid Media Specialist

Paid Media Specialist

The Paid Media Specialist will spearhead comprehensive paid marketing strategies and oversee campaign development, optimization, and performance analysis for our diverse clientele. This role requires exceptional analytical prowess, organizational finesse, and adept time management skills to effectively manage multiple projects simultaneously.

Responsibilities

Client Engagement and Strategy: 

• Interpret and align with client objectives to forecast budgets, structure campaigns, and take full accountability for multiple client accounts.
• Innovate new strategies targeting key audiences to stimulate demand and achieve sales objectives and KPIs.

Campaign Management:

• Construct reports, initiate campaigns, and optimize all paid channels, encompassing bid management, ad copy testing, and comprehensive reporting.
• Collaborate with the extended team to craft compelling client messaging and search marketing creatives.

Communication and Optimization:

• Provide regular updates to internal teams and clients on a daily, weekly, and monthly basis, ensuring seamless communication and flawless program execution.
• Conduct daily and weekly optimizations across relevant platforms, including bid adjustments, performance analysis, and continual keyword research.
• Conduct A/B testing and focus on conversion rate optimization.

Data Analysis and Insights:

• Utilize data analysis to derive actionable insights, monitor campaign performance, and optimize strategies across all paid channels.

What we’re looking for

Working on the Kalungi team means embracing self-improvement. We don’t expect perfection, but attention to detail, endless curiosity, humility and the desire to level up fast. We own our work by seeking responsibility and accountability for the ideas we create. We ask "Why?" a lot, and share our goals and experiences to challenge our thinking. We uncover impactful insights that raise our clients to new levels.

Our Ideal Candidate: 

Experience and Expertise:

• 3 years of hands-on experience managing paid media campaigns across diverse platforms such as LinkedIn, Google Ads, Gartner, Reddit, Meta, and more.
• Advanced proficiency in conceptualizing B2B campaign strategies and managing substantial monthly budgets exceeding $50k across various digital advertising channels.

Technical Skills:

• Proficiency in MS Excel, Google Sheets, Google Analytics, Google Tag Manager, SEMRush, Clarity, Hotjar, and HubSpot.
• Advanced understanding of paid search tactics, including keyword research, landing page analysis, ad copy creation, and remarketing strategies.

Analytical and Soft Skills:

• Advanced analytical, statistical, and time management skills.
• Entrepreneurial mindset with a marketing superpower, coupled with a knack for systems-thinking and process optimization.
• Strong communication, writing, and editing skills with acute attention to detail.

Education/Background:

• Bachelor’s degree or equivalent practical experience in executing successful multi-channel campaigns.

About Kalungi

Kalungi was founded to focus specifically on business-to-business (B2B) Software-as-a-Service (Saas) companies. Unlike most agencies, who focus on only a few aspects of marketing, Kalungi owns the full spectrum, from marketing strategy and positioning to campaign management and website optimization. Kalungi brings extensive experience in leadership, strategic direction, and a clear ‘B2B SaaS Success Blueprint’ proven to generate millions of dollars in attributed revenue for clients around the world. Kalungi prides itself on mentorship, education, and an entrepreneurial spirit to take on new challenges and improve every day.

Company Values

At Kalungi, we want to stand for more than just the outcomes of our daily work. How we do our work, who we work with and why we do this, is critical. Here are our core values to keep us grounded as a company. We apply these for hiring, development, evaluation, coaching, prioritizing and celebrating our work.

We love our craft

We are passionate, curious, and inquisitive about our work. We have fun, infuse soulfulness, and don’t take ourselves too seriously. We pursue mastery, hold ourselves to high standards, and seek to define the best practices in our industry. We’re lifelong learners who grow by challenging ourselves and sharing skills with others.

We execute for results

We believe in doing the right things, not more things. We recognize that a great strategy is only an idea without excellent follow-through. So, we constantly ask “why” to understand every project’s place in the big picture, ground ideas pragmatically, and execute for results with a calculated blend of speed and quality.

We lead with integrity

At the core of our foundation is integrity—a commitment to kindness, honesty, and accountability. Our actions match our words. We operate with good intentions and build productive, positive relationships.

We foster open dialogue

We thrive in a culture of open dialogue. We actively give, receive, and seek honest, clear feedback, then find opportunities to act on it. Transparency is our guiding principle, where spirited debate is encouraged, feedback is constructive, and we commit to continual improvement.

We act as one team

Collaboration is our heartbeat. We avoid silos, embrace the interdependence of our roles, and understand that our collective strength is what makes us unique. Alignment towards shared goals keeps us productive and efficient. We celebrate our successes and support each other through challenges.

We are very excited about the opportunity of working with you! We look forward to hearing from you!

- The Kalungi Team

Kalungi is an equal-opportunity employer that is committed to diversity and inclusion in the workforce. Employment at Kalungi is based solely on a person's qualifications directly related to professional competence. Kalungi does not discriminate against any employee or applicant because of age, color, creed, disability, gender, gender identity, genetic information, marital status, national origin, pregnancy or related condition (including breastfeeding), race, religion, sexual orientation, veteran status, or any other basis protected by law.

Salary : $50,000