MKT - DIRECTOR OF PUBLIC RELATIONS - KOA SYSTEM

DIRECTOR OF PUBLIC RELATIONS, KOA SYSTEMREPORTS TOVice President, Marketing – KOA SystemGENERAL DUTIESThe Director of Public Relations develops and executes public and media relations strategies to increase KOA’s visibility and improve brand perception among the outdoor, camping and travel industry.SPECIFIC DUTIESMedia RelationsCreate, lead and execute public relations campaigns and projects.Provide senior executive-level public relations expertise.Write and edit press releases, media alerts, pitches, columns, bylined articles and announcements for multiple audiences and to targeted media.Respond to requests for information from the media or designate an appropriate spokesperson or information source.Serve as KOA’s main point of contact for media. Develop and maintain media relationships. Coordinate industry appearances, presentations and media engagements and maintain a calendar of events for senior leadership.Monitor and report daily media pick up (KOA competitor analysis, industry news)Promote key media coverage internally; leverage coverage to support marketing and communication, brand awareness and lead generation.Cultivate and maintain an executive thought leadership campaign.Manage North American public relations agencies.Garner positive media exposure for employee engagement initiatives and employee volunteer or cause-related activities.Issues ManagementMaintain crisis communication and business continuity strategy.Manage development of crisis response strategies, reactive statements, FAQs and other deliverables as needed.Respond to intermittent and unexpected issues that may occur and result in work activity occurring outside the hours of standard working hours.Track record of successfully navigating crisis management issues.Respond to intermittent and unexpected issues that may occur and result in work activity occurring outside the hours of standard working hours.Analytical SkillsAssesses situations from all relevant angles to derive business appropriate solutions.Ability to interpret data from market analysis and research.Apply critical thinking as needed for effective resolutions.Strong attention to detail in own work and that of other staff.Organization and PlanningHas effective organization skills and can manage a broad variety of tactics and activities.Plans and organizes business unit annual plans and budgets.Flexible in responding to change and adaptive in goals, timeline and tactics in response to unexpected factors.Ability to manage multiple external partners, vendors and support such as PR, marketing and communications, advertising, market research, event and other business vendors.Communication and TeamworkProvides supervision and project goals/management actions to other communications team members on specific tasks where relevant.Inspires confidence and support in other employees.Ability to effectively interact with a wide variety of stakeholders including news media, campground owners, partner agencies, team members, and senior executives.Excellent oral and written communication skills.Proven record of managing staff.REQUIRED SKILLS Bachelor’s Degree (Public Relations, Journalism, Communications or English) with 7 years of business experience.Strong quantitative, analytical, and critical thinking skills. Ability to synthesize data and analytics to understand performance and drive optimizations in current and future campaigns.Proven experience in pitching to a variety of media channels and audiencesSkilled in writing and editing for a variety of audiences via numerous marketing platforms. AP Style preferred.Works constructively and collaboratively with internal teams and outside agencies who share project responsibilities.Ability to conceptualize big ideas and execute plans across business units.Collaborates and thrives in a corporate environment with a professional and positive attitude.Has a passion for KOA values and the outdoor industry.Has a valid driver’s license. Must be willing to travel as needed.Agrees to a background check.PHYSICAL REQUIREMENTSAbility to lift and carry up to 25 pounds occasionally.Must speak and write English fluently.Requires use of hands for typing, handling paperwork, & other office functions such as copying, sorting, & filing.Requires long periods of sitting and viewing computer screens.Ability to travel by air or car, as needed.Billings, MT-based preferred (hybrid work schedule optional)This job description is not intended to cover or contain a comprehensive listing of activities, duties or responsibilities. Other duties, responsibilities and activities may change or be assigned at any time with or without notice. Kampgrounds of America, Inc. is an Equal Opportunity Employer and strives to provide an environment where all employees and applicants are treated with respect. The company is committed to fair treatment of all persons. This value ensures employees and candidates are treated equally, and are protected from discrimination or harassment of any kind.  This includes discrimination on the basis of race, religion, color, national origin, ancestry, gender, gender identity, age, sexual orientation, or any other protected status.

Salary : $80,900 - $102,000