Specialist, Marketing & Communications

POSITION SUMMARY: 

At the Kansas City Area Development Council (KCADC), we’re more than a nonprofit – we’re the sales and marketing engine for the two-state Kansas City region. Every day, we work to position KC as a premier destination for business and lifestyle, crafting innovative strategies to attract companies and talent from around the world.

Here at KCADC, we’re good at what we do. Consistently ranked among the country’s top regional economic development groups, we’re internationally recognized for our bold marketing and business development strategies. The marketing department at KCADC functions as an in-house agency, working with internal and external clients to amplify and elevate the KC region to key audiences locally and globally.

The KCADC Marketing & Communications Specialist will play a key role in executing strategic marketing and communications initiatives that elevate KCADC’s brand, amplify our key messages and drive engagement across digital and traditional platforms within the KCADC marketing department. This role involves content creation, social media management, email marketing, website maintenance and event support. The ideal candidate is a strong writer, creative and detail-oriented professional who takes initiative, and is able to work both independently and as part of a dynamic team.

CORE RESPONSIBILITIES:

Content Creation & Management

Social Media

• Write, edit and schedule social media posts in alignment with target messaging goals.
• Research new strategies and best practices to share with the KCADC marketing team.
• Assist in creating and maintaining a Social Media Plan/Best Practices document.

Website

• Coordinate with the team to produce thought leadership content. 
• Organize digital file management (documents, photos, etc.).
• Perform general website maintenance, including managing event pages, compiling and updating content and periodically reviewing for outdated information.

KC Options | Annual Lifestyle Publication

• Contribute to creation of content, including compiling data, editing contributed articles and assisting in overall planning.
• Assist in the photography database/selection process.
• Assist in print distribution and digital edition publication.

Emails & General Communications

• Write/edit copy for email campaigns and manage email builds through KCADC’s marketing automation platform. This includes event invites, reminders and follow-ups; initiative newsletters; targeted email campaigns and more.
• Communicate clearly and effectively, both in writing and verbally, with the marketing team, the broader KCADC team and external stakeholders.

ADDITIONAL RESPONSIBILITIES:

Campaign Support & Analytics

• Provide ideas and assist with the creative process for proactive marketing campaigns.
• Track and analyze data for social media, email, website and earned media coverage, providing insights on content performance to optimize delivery and results.

Investor Relations & Event Support

• Coordinate regular meetings with KCADC staff and investors.
• Maintain and update internal database of KCADC investors, ensuring accurate company details and up-to-date key contact information.
• Attend and support on and off-site KCADC events, such as annual programs, quarterly events, board meetings, etc. 
• Create/manage event pages and track attendee registrations. 
• Write and deploy event text reminders.

Graphics & Video Support

• Provide basic photo and video editing assistance to the graphics team (e.g. cropping/resizing photos, shortening videos).
• Assist in uploading/managing video libraries.

EDUCATION, EXPERIENCE AND SKILLS REQUIRED:

Bachelor’s degree in communications, journalism, public relations or related field. At least two years of experience working in a full-service agency, public relations firm or on a communications team. In addition, the following attributes are essential: 

• Exceptional writing and editing skills, with a strong grasp of AP Style.
• Experience managing social media accounts across platforms (i.e. Instagram, LinkedIn, Twitter, etc.).
• Skilled in building, testing and sending designed email campaigns.
• Familiarity with a variety of digital communications tools. Priority given to applicants with experience in Sitefinity, RegFox, Google Analytics, WordPress, Coveragebook, ClickDimensions, Engage By Cell and HTML/CSS/Javascript.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Strong organizational and multitasking skills, with a proven track record of meeting deadlines.
• Excellent verbal communication skills and attention to detail.
• Good eye for graphic layout, with basic experience in Adobe Suite (Photoshop, Illustrator, InDesign, Premiere) and/or Canva.
• Ability to work independently, take initiative and collaborate effectively with others.
• A positive, proactive approach and ability to professionally represent KCADC.
• Commitment to KCADC's values of integrity, excellence, leadership and service.

This position reports to the Senior Director, Marketing Intelligence & Tech Solutions.

To apply: Please send résumé, writing samples and/or portfolio link via email to careers@thinkkc.com.

For more information about KCADC, please visit ThinkKC.com.

We are committed to building a diverse workplace, and are continually striving to achieve this goal. As such, we provide equal employment opportunities regardless of race, color, religion, sex, gender identity and/or expression, national origin, age, disability, sexual orientation, or genetic information.

FLSA STATUS: Non-Exempt

Last modified: March 2025