Director of Marketing - Kansas City Live!

KC Live! is the Midwest’s premier entertainment destination. An entire city block with two levels of world-class restaurants, taverns and night spots, KC Live! is where Kansas City goes to play. KC Live! also features a full-concert stage where the country’s most premiere musicians and bands perform weekly during the summer and for special events throughout the year. 

What we offer:  

• Competitive Pay with annual reviews 
• Comprehensive Benefits Package 
• 401K, with contribution 
• Career Advancement Opportunities 
• Paid Time Off 

The Director of Marketing will lead Kansas City Live! (“KCL”)’s marketing team and partner with key Power & Light District (“District”) stakeholders to develop and execute strategic marketing plans that drive revenue, increase visibility and enhance guest engagement. The ideal candidate is a results-oriented, data-driven, creative leader with a passion for live entertainment, food & beverage marketing, and audience engagement. 

• Collaborate with District leadership, including KCL’s Director of Operations, to develop an annual calendar of events and initiatives that drive traffic and increase sales. 
• Develop and execute strategic marketing campaigns to increase ticket sales for entertainment events such as concerts and festivals. 
• Oversee development of marketing initiatives for Live!-operated food & beverage concepts within KCL, which include nightlife, fine and casual dining. 
• Assist marketing team and concept-level operators in the development of promotions, activations, special events, and partnerships that drive revenue and enhance the overall guest experience. 
• Manage marketing budgets, allocating resources effectively to maximize impact. 
• Oversee and manage the creation of promotional assets, including graphics, videos, and photography, collaborating with designers and content creators. 
• Oversee and manage email marketing programs, social media, and website presence for KCL, including Live!-operated food & beverage concepts. 
• Monitor marketing campaign performance, providing data-driven recommendations to enhance ROI and audience growth. 
• Ensure KCL’s marketing team and operations stakeholders are aligned on marketing and promotional strategies, AORs, and KPIs.  
• Facilitate cross functional alignment between marketing, operations, hospitality, talent, and entertainment teams regarding AORs and KPIs for all entertainment events. 
• Leverage District marketing assets to support KCL! and Live!-operated food & beverage concepts. 
• Oversee lead generation efforts. 
• Collaborate with partnership teams to create and manage promotional content and event activations for partners and sponsors. 
• Build relationships with key partners, community stakeholders, and local teams to cross-promote the District & KCL. 
• Assist with press releases and media events / opportunities as needed 

Qualifications & Skills: 

• 8 years of experience in event marketing, entertainment, hospitality, or venue marketing. 
• Strong knowledge of media buying, influencer marketing, digital and social media strategy. 
• Experience marketing restaurants, bars, or nightlife concepts preferred. 
• Ability to analyze marketing data, ticket sales, and consumer trends to optimize campaigns. 
• Excellent leadership and project management skills. 
• Passion for live entertainment, hospitality, and creating unforgettable experiences. 
• Strong written and oral communication skills. 
• Able to problem solve, multi-task, and balance competing priorities. 
• Able to work nights, weekends, and holidays as necessary to support the needs of the business.