What are the responsibilities and job description for the Director of Marketing and Communications position at Kansas City Pet Project?
Title: Director of Marketing and Communications
Department: Development
Reports to: Chief Development Officer
Category: Full time/Exempt; Salary
Supervises: Manager of Marketing & Communications, Communications and Design Coordinator, Digital Media Coordinator
Salary: $60,000 - $75,000/year
Schedule: 40 hours per week, typically performed Monday through Friday. Ability to work evenings, weekends, and holidays as needed.
About Us: Kansas City Pet Project is a mission-driven organization dedicated to building a more compassionate community for pets & people. We are a nonprofit organization that operates the Kansas City, MO animal shelter, caring for more than 16,000 pets a year.
About You: We are seeking a passionate and experienced Director of Marketing and Communications to lead our storytelling, branding, and outreach efforts, ensuring our message resonates with stakeholders, donors, and the broader community.
Position Summary: The Director of Marketing & Communications will develop and execute a comprehensive communications strategy to enhance the visibility and impact of our animal welfare initiatives. This role oversees all public relations, media engagement, digital marketing, and brand management efforts, working closely with leadership to amplify our voice and connect with key audiences.
Key Responsibilities:
Department: Development
Reports to: Chief Development Officer
Category: Full time/Exempt; Salary
Supervises: Manager of Marketing & Communications, Communications and Design Coordinator, Digital Media Coordinator
Salary: $60,000 - $75,000/year
Schedule: 40 hours per week, typically performed Monday through Friday. Ability to work evenings, weekends, and holidays as needed.
About Us: Kansas City Pet Project is a mission-driven organization dedicated to building a more compassionate community for pets & people. We are a nonprofit organization that operates the Kansas City, MO animal shelter, caring for more than 16,000 pets a year.
About You: We are seeking a passionate and experienced Director of Marketing and Communications to lead our storytelling, branding, and outreach efforts, ensuring our message resonates with stakeholders, donors, and the broader community.
Position Summary: The Director of Marketing & Communications will develop and execute a comprehensive communications strategy to enhance the visibility and impact of our animal welfare initiatives. This role oversees all public relations, media engagement, digital marketing, and brand management efforts, working closely with leadership to amplify our voice and connect with key audiences.
Key Responsibilities:
- ✅ Team Leadership & Collaboration
- Supervise and mentor communications staff, freelancers, and volunteers
- Work cross-functionally with program teams, development, and leadership to align messaging and outreach efforts
- Manage budgets and ensure cost-effective communication strategies
- ✅ Strategic Communications & Branding
- Develop and implement a compelling communications strategy that aligns with our mission to protect and advocate for animals
- Ensure brand consistency across all channels, including website, social media, donor materials, and public outreach
- ✅ Media Relations & Public Awareness
- Cultivate relationships with journalists, media outlets, and influencers to increase coverage of our work
- Write and distribute press releases, op-eds, and media pitches related to animal welfare issues, rescue operations, and advocacy efforts
- Serve as a spokesperson when necessary, representing the organization in interviews and public forums
- ✅ Digital & Social Media Engagement
- Lead the development of engaging social media campaigns to raise awareness about animal welfare issues, adoption programs, and fundraising efforts
- Oversee website content, email marketing, and online storytelling to drive engagement and donor support
- Utilize digital analytics to optimize outreach strategies
- ✅ Storytelling & Advocacy
- Craft powerful narratives that highlight the impact of our rescue efforts, policy initiatives, and community programs
- Work closely with field teams to collect stories, photos, and videos that showcase our mission in action
- Develop educational materials to inform the public about animal welfare issues and advocacy campaigns
- ✅ Fundraising & Donor Communications
- Collaborate with the development team to create compelling donor appeals, fundraising campaigns, and grant-related communications
- Support major fundraising events and initiatives with strategic messaging
Qualifications:
- Education: Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field (Master’s preferred)
- Experience: 7 years’ experience in communications, public relations, or marketing, with 3 years in nonprofit organizations, ideally in the animal welfare or advocacy sector
Skills:
- Exceptional writing, editing, and storytelling abilities
- Strong media relations and crisis communication experience
- Proficiency in social media management, email marketing, and digital analytics
- Knowledge of photography, video editing, and graphic design tools is a plus
Technical Skills:
- Proficiency with Microsoft Office Suite, Classy, and Asana
- Proficiency in digital marketing, including SEO, email marketing, and online advertising
- Familiarity with social media management tools, analytics platforms (e.g., Google Analytics) and media monitoring
- Knowledge of video production, graphic design, and web content management systems is a plus
Attributes:
- Deep passion for animal welfare and a commitment to ethical storytelling
- Creative thinker with a strategic mindset and with the ability to innovate, inspire and engage diverse audiences
- Ability to adapt to changing circumstances
- Strong leadership and teamwork skills
- Collaborative team player with a positive attitude and a commitment to fostering a supportive and inclusive work environment
- High level of integrity, professionalism, and emotional intelligence
Personal Attributes:
- Ability to work in office
- Ability to work flexible hours, including evenings and weekends, as needed
- Willingness to travel locally and occasionally to out-of-state conferences
- Valid driver’s license and access to reliable transportation
- Comfortable working with animals of various species and sizes
Why Join Us?
- Be part of a mission-driven organization dedicated to saving and improving animal lives
- Work alongside a passionate team of advocates, caregivers, and rescuers
- Make a tangible impact through compelling storytelling and advocacy
How to Apply:
Please visit http://kcpetproject.org/careers to apply online and submit cover letter and resume. You may be asked to submit samples of media interviews and campaigns to hiring personnel.
We are an equal opportunity employer and encourage applicants from diverse backgrounds to apply.
Salary : $60,000 - $75,000
