Demo

Brand Associate

Kantar
Boston, MA Full Time
POSTED ON 2/4/2025
AVAILABLE BEFORE 5/4/2025

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.

To start a career that is out of the ordinary, please apply...

Job Details

Job Title : Brand Associate

Job Locations : Hybrid - Atlanta, Boston, Chicago, New York City

Work Authorization : We DO NOT support work visa sponsorship, hence applicants requiring visa sponsorship now or in the future, kindly excuse.

About Kantar

Kantar, the world’s leading marketing data and analytics company.  We understand more about how people think, feel, shop, share, vote, and view than anyone else. Combining our expertise in human understanding with advanced technologies. Kantar’s 25,000 people based in more than 100 countries help the world’s leading organisations succeed and grow. Nobody knows people better than Kantar. We provide insight and inspiration to help our clients, our people and society to create and flourish in an extraordinary world.

About the Team

Our insights colleagues are experts in human understanding. With expertise covering brand, innovation, creative, media, commerce and customer experience, they help clients define what brands should stand for, how to disrupt and renew their offer, how to connect with audiences and how to win with consumers and customers.

About the role : Primary Objective

Delivery of high-quality / high-impact Brand insights and analytics solutions

Scope of Role

Delivery of strategic brand insights & analytics projects, which include brand performance measurement and other strategic projects such as, market structures, consumer & demand segmentations, consumer journey mapping, brand stretch / extension, portfolio strategy, brand architecture, foundational brand assessment, brand positioning / refresh, etc.

Responsible for execution of work products including questionnaires and reporting on medium-low complexity accounts with manager support, as needed, while supporting higher complexity projects

Participates in client design and questionnaire discussions with some supervision

Supports development of questionnaire, Sample Design and Analytic Plan

Conducts data analysis, insights generation finding interesting facts in the data / preliminary reporting.

Manages timelines and quality of work products, working with internal departments and clients to achieve successful outcomes following solution and industry best practices

Identify and solve project issues as they arise

Perform in-depth quality checks at various stages of the research to ensure accuracy

Actively seeks opportunities to support proposal development

Serve as a go-to for new team members who have questions and provide support to new members who need help on how to perform tasks

Understands our culture and how to take an active role on the team (e.g., attending / participating in ERG / Social Community meetings / activities / training)

Take ownership on building your own skills through training, asking questions, and supporting team members

Optimize efficiency of delivery without sacrifice of quality

Challenges the status quo, looks for opportunities to improve, automate, streamline processes

Building an understanding of our Brand capabilities, solutions, and analytic methods.

Exhibits good critical thinking skills, can follow an analytic plan, and is comfortable sharing ideas

Helps with presentation development

Essential Knowledge & Experience

1-2 years of professional experience or strong internships / MMR programs; market research experience preferred with exposure to quantitative methodologies

Strong process and time management skills; capable of prioritizing and delivering against multiple / competing deadlines; prior project management experience preferred

Proficient computer skills in Microsoft office tools and ability to master other needed business tools (e.g., SPSS, Survey Reporter, data management / cross tab tools and other proprietary tools)

Strong detail-orientation with ability to manage multiple work streams and among multiple teams

Excellent communication skills (verbal and written) with ability to use logical reasoning and problem- solving

Natural curiosity, a can-do attitude, driven and willing to take initiative

Bachelor’s degree in market research / marketing or related social science, mathematics and / or other analytic disciplines

Essential Skills & Capabilities

Communication

Clear and effective written and verbal communication skills

Confidently delivers messages and exemplifies Kantar values

Kantar Benefits

We provide a comprehensive, highly competitive benefits package, including

Medical plans with comprehensive, affordable coverage for a range of health services

Health Savings Account / FSA

Dental, Vision and benefits to cover unique healthcare needs

Wellness Program

401k with match

Tuition Reimbursement, Commuter benefits

Unlimited PTO

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration.  We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients.  Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics.

Privacy and Legal Statement

PRIVACY DISCLOSURE : Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager.

The salary range for this role in New York is $59,900- $99800. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and / or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

LI-DNP #LI-DNI

Location

Boston, Huntington AveUnited States of America

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.

Salary : $59,900 - $99,800

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