What are the responsibilities and job description for the Growth Marketing Manager, Social / Experimentation position at Karkidi?
We are looking for a highly analytical and data-driven Growth Marketing Manager to join Faire's Growth Marketing team. There are two main components of this role :
overseeing the day-to-day management of our paid social channels, which includes conducting optimization tests to improve efficiency, and
exploring new opportunities to extend our reach beyond existing paid marketing channels.
The ideal candidate has worked in an experimentation-driven environment, eagerly embraces automation and technology to accelerate growth marketing efforts, and stays ahead of the curve with the latest digital marketing trends.
What you’ll do
Manage paid social campaigns through the Smartly platform, focusing on scalable and efficient user growth
Test and scale new channels and growth opportunities
Analyze data to identify optimization opportunities and design and implement tests to improve channel performance
Run our Europe paid marketing program alongside the International team
Generate insights about our customers and regularly conduct tests including (but not limited to) creative / copy testing, landing page optimization, and audience targeting, to optimize the full-funnel experience
Engage with stakeholders to ensure that there is continuous alignment on strategic goals and transparency on campaign effectiveness and ROI
Work cross-functionally alongside Product, Creative, Data Science, Finance, International and other Marketing functions to develop and run impactful experiments.
Qualifications
4 years of direct, hands-on experience managing campaigns on Meta and other paid social platforms, focused on optimizing for down-funnel metrics (payback, ROAS, etc.).
Experience in a two-sided marketplace or with products aimed at small business owners is a strong plus
Proficiency with marketing automation tools (Smartly or similar feed-based campaign management tools) is a strong plus
Experience in managing a cross-border program is a plus
Highly analytical with a structured approach to solving problems. Proficient in analyzing large datasets through Excel and / or SQL and data visualization tools (e.g. Mode and Tableau)
AB testing knowledge and experience
Experience working cross-functionally to generate new insights and develop testing ideas
Strong organization skills, attention to detail, and a passion for optimizing processes
Excellent written & oral communication skills and ability to communicate insights crisply to various stakeholders
Ability to thrive in a fast-paced, constantly changing environment, with the agility and flexibility to balance multiple priorities simultaneously
Salary Range
San Francisco : the pay range for this role is $135,500 to $186,500 per year.
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