Head of Retail Experience

Karma and Luck is a premier provider of spiritual jewelry and home decor, renowned for celebrating cultures from around the world. Our mission is to foster unity and connection through our distinctive offerings. Explore our products on our website at www.karmaandluck.com.

We are seeking a dynamic and creative Head of Retail Experience to lead the transformation of our in-store experience, focusing on visual merchandising, store design, and the successful opening of new retail locations. This role requires a strategic thinker with strong design expertise who can craft environments that enhance the customer journey, optimize product displays, and drive sales.

Key Responsibilities:

• Visual Merchandising: Lead the visual merchandising strategy across all stores, ensuring brand consistency and effective product presentation that maximizes customer engagement and drives sales.
• Develop and implement merchandising plans for seasonal, promotional, and regular product displays.
• Collaborate with marketing and product teams to align in-store visuals with broader brand campaigns.
• Store Design & Fixtures: Oversee the design and layout of store interiors, focusing on fixture development, lighting solutions, and customer flow to create a captivating shopping experience.
• Work closely with architects and designers to develop custom fixtures and layouts.
• Manage lighting design, ensuring it enhances the shopping atmosphere and showcases products in the best possible light.
• New Store Openings: Lead the strategy and execution for the design and launch of new store locations, including planning, layout, and implementation.
• Collaborate with operations, finance, and marketing teams to ensure new store launches are on time, on brand, and within budget.
• Develop and implement store opening playbooks and guidelines to ensure consistency across all new locations.
• Team Leadership: Manage and mentor a team of visual merchandisers, designers, and store development professionals, fostering a culture of creativity, collaboration, and excellence.
• Provide regular feedback and professional development opportunities to team members.
• Data-Driven Strategy: Utilize sales data and customer insights to continuously improve visual merchandising strategies and store designs.
• Analyze store performance to assess the effectiveness of visual displays and layouts.
• Implement A/B testing to evaluate different merchandising approaches.
• Vendor and Partner Management: Source and manage relationships with external vendors for store fixtures, materials, and lighting solutions.
• Negotiate contracts with suppliers and oversee quality control for all in-store elements.
• Brand Representation: Ensure all stores embody the brand’s vision and values, creating immersive environments that reflect the company's ethos.
• Stay up-to-date on industry trends and competitors to keep store designs innovative and competitive.

• Experience: 7 years of experience in a creative leadership role, preferably within a DTC or e-commerce brand.
• Proven track record of successfully leading and executing multi-channel creative campaigns in the DTC space.
• Creative Vision: Strong sense of design and aesthetics, with experience developing compelling visual and narrative concepts that drive brand growth and customer loyalty.
• Experience with digital storytelling, video content creation, and integrated marketing campaigns.
• Digital Expertise: Understanding of e-commerce platforms, UX/UI design, and the digital customer journey in a DTC context.
• Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, or Figma.
• Leadership & Collaboration: Experience leading and growing a creative team, with excellent leadership and communication skills.
• Ability to manage multiple projects simultaneously and collaborate cross-functionally in a fast-paced environment.
• Analytical Thinking: Ability to combine creative vision with a data-driven mindset, using insights from customer data and trends to inform creative strategy.
• Adaptability: Flexibility to adapt to changing business needs and priorities, while maintaining high standards of creative output.