Programmatic Senior Buyer

Who Are We: 

We are moment makers. For our clients, for the communities we serve, and for the community we are. We’re moment makers for the here and now, seeing challenges as opportunities and problems as a chance to create amazing solutions. At Karsh Hagan, it’s our goal to elevate every moment by being pioneers of brave ideas and creating work that drives results. So, if you desire to meet the moment head-on, we’d like to meet you.

Why Join Us: 

Ask yourself the following questions: Do you enjoy great employee benefits that promote a healthy work-life balance? Do you like living in one of the world’s prettiest cities? Do you want to create work that makes a measurable difference in the lives of others? We’ll stop while we’re ahead, but you get the point.

Job Breakdown: 

This role will lead the programmatic team with planning, trafficking, optimizing and reporting for various clients’ programmatic media (display, video, audio) campaigns.The role will be assist with day-to-day set up, trafficking, monitoring, and optimization of programmatic media campaigns across multiple buying platforms for a variety of the agency’s accounts. The candidate is knowledgeable of the differences across DSP platforms and programmatic channel types. They have an interest in using data to drive media optimizations and decisions. This role requires a team player who is hard working, self-driven and passionate about advertising technology. 

The role will report to the Associate Media Director, Programmatic. 

What You’ll Do:

• Oversee programmatic strategy, activation, and analysis for assigned clients
• Monitor programmatic campaigns across channels and targeting types (e.g., performance media, audience-based buying, remarketing) daily to identify areas of opportunity to optimize media 
• Set up, traffic, and manage media across a variety of self-service ad-buying platforms including Trade Desk and Viant 
• Troubleshoot campaign issues assist in creating quality control procedures and leverage campaign QA processes
• Responsible for overseeing budget pacing and tracking
• Reviews all reporting metrics comprehensively, analyzes and identifies performance drivers, and communicates account health through data storytelling
• Join ongoing agency/vendor calls to discuss account performance, interpretation of data, and action plans based on findings
• Leverages and maintains strong relationships with media partners, works with partners on an ongoing basis to consult on status and performance of campaigns
• Develop strategic programmatic recommendations, including targeting considerations, data implementation, tracking strategy, partner and placement selection, buying methodologies, and optimizations
• Support in the creation of new campaign media plans by RFPing media partners and help create decks and targeting selection
• Contribute to monthly performance reporting and presentations
• Serve as subject matter expert for programmatic media by monitoring current and emerging media platforms, trends and best practices
• Mentor and educate junior buyers on the team 
• Assist in process creation and development for a new department

What You Bring: 

• 3 years of programmatic trading experience, preferably within an agency
• Strong understanding of which programmatic channels and audience types to leverage across all levels of the marketing funnel
• Expertly versed in Programmatic buying platforms, preferably Trade Desk and/or Viant
• Inquisitive, eager, and analytical - should be excited to review performance data, pull platform levers, and learn more about algorithmic behavior, machine learning, and nuances of digital channels
• High proficiency in Excel - comfortable pulling raw data, creating pivots and data visuals
• Self-starter with the ability to communicate and engage proactively with the team
• Strong written, verbal, and presentation skills
• Strong understanding of advertising analytics and reporting tools
• Ability to interpret programmatic performance data such as ROAS, CTR, CPA, into actionable optimization recommendations to improve client business goals 
• An enthusiastic team player who executes efficiently with a positive, ‘can-do’ attitude
• Working knowledge of display, video, and/or DSP partners (DV360, TTD, Yahoo), Experience with The Trade Desk preferred
• Expertise in cross-channel and cross-device tracking, optimization, and attribution
• Experience working with or familiarity of ad serving technology, preferably DCM/Campaign Manager

Salary Range: 

$80,000 - $90,000

What’s In It For You: 

✓A hybrid work environment in the office on Tuesdays and Thursdays, remote for the rest.

✓ Two paid days off per year to volunteer and give back to the community as a team. 

✓Comprehensive medical benefits, including 100% coverage for mental health services through One Medical

✓Unlimited PTO with 10 paid holidays and a full holiday break from Christmas through New Year. 

✓A robust Learning & Development Program that includes free access to Masterclass

✓And, quite possibly the best, a furry-friend-friendly office where dogs are just as important as coworkers.

Salary : $80,000 - $90,000