Purpose : A quality candidate will provide professional expertise, communication skills, and marketing material creation to support activities related to the Air Force Intelligence, Surveillance, and Reconnaissance (AF ISR) Cloud Capability Portfolio. This includes, but is not limited to, information gathering, marketing material publication, SharePoint site management, branding decisions, electronic newsletter distribution, coordination of learning sessions, spearheading marketing initiatives for new capabilities and features, social media management, and the creation of promotional and informational videos.
Scope : Responsible for enhancing internal and external communications, creating and managing a wide range of marketing materials, and overseeing the SharePoint site to facilitate collaboration and information sharing. This role encompasses strategic planning and execution of marketing campaigns, gathering and synthesizing information, managing branding initiatives, distributing electronic newsletters, coordinating learning sessions, and producing promotional and informational videos. The ideal candidate will effectively communicate new capabilities and features, drive engagement across various platforms, and ensure consistent brand messaging for the Intelligence Community.
Education :
- Bachelors or Masters in a Marketing, Communications, or Graphic Design-Related Field
Experience Level : - 5 years
Clearance Level :
TS / SCI ClearanceLocation :
National Capital Region (Local Area telework 1 or 2 days in the office)Soft Skills :
Speaking and presentingPlanning and project managementAnalytical thinking and problem-solving skillsCooperation and unity of purposeFlexibility and ongoing educationTask managementActive listeningCreative storytellingExperience
Developed successful marketing campaigns and directed their rollout effectively.Translated technical information into accessible formats for diverse audiences.Established formal style guides and branding for organizational coherence.Collaborated with external organizations to provide marketing guidance.Built and managed SharePoint-based websites for enhanced communication.Created informational videos describing products and services.Designed marketing materials, including brochures, stickers, and informational sheets.Worked with third-party vendors to organize learning sessions.Communicated new capabilities and features to a wide audience.Produced regularly distributed electronic newsletters.Skilled in strategic communications and knowledge management using tools such as SharePoint, Jira, Confluence, and Mattermost.Proficient in collecting and synthesizing information from multiple sources to create clear and concise marketing materials.Managed social media marketing campaigns across various platforms to drive engagement and product awareness.Key Responsibilities of Marketing Specialist
Creation of Marketing Materials : Design and produce various marketing materials, including stickers, brochures, and informational sheets.Creation of Promotional and Informational Videos : Develop videos to explain and promote new capabilities and features to a diverse audience.Creation and Distribution of Periodical Newsletters : Produce and distribute newsletters that highlight cloud adoption success stories, upcoming events, and related news.SharePoint Site Management : Manage the relevant SharePoint site by uploading new content, refreshing branding and navigation, and recommending process improvements.Coordination of Learning Sessions : Collaborate with external partners to arrange Lunch and Learn sessions focused on cloud capabilities.Internal Communication : Facilitate effective communication within the organization to ensure alignment and awareness of organizational initiatives and updates.Social Media Management : Oversee and execute social media marketing campaigns across various platforms to drive engagement and enhance brand awareness.J-18808-Ljbffr
