Vice President Marketing

About the job

As our client enters an exciting phase of growth, they are seeking a visionary and strategic leader to take on the role of VP of Marketing. This individual will play a pivotal role in shaping the company’s marketing vision and driving growth. The ideal candidate will have a strong background in B2B marketing, with expertise spanning digital and traditional channels. This position offers the opportunity to craft a comprehensive marketing strategy, lead a dynamic team, and elevate the brand's market presence. The successful candidate will leverage data-driven insights to create impactful marketing initiatives, enhance customer engagement, and drive retention.

Key Responsibilities

• Develop and implement a forward-thinking marketing strategy that aligns with the company’s business objectives and supports customer acquisition, engagement, and retention.
• Lead, inspire, and grow a high-performing marketing team while fostering a culture of collaboration and innovation.
• Partner with cross-functional teams to ensure marketing efforts are aligned with sales and product initiatives.
• Drive market expansion through creative product launches and strategic campaigns.
• Strengthen brand presence by crafting compelling narratives, building thought leadership, and participating in industry events.
• Oversee customer-focused marketing initiatives and optimize the marketing budget to achieve maximum ROI.
• Utilize analytics to assess marketing effectiveness and refine strategies based on performance metrics.
• Monitor market trends and competitive activity, adapting strategies to maintain a competitive edge.
• Report key marketing insights and strategic progress to the leadership team and stakeholders.

Qualifications

Bonus Points

Other Details

This is a hybrid position requiring regular in-office presence in Manhattan three days per week (Tue / Wed / Thur). Candidates must have authorization to work in the USA. Visa sponsorship is not available for this role.