What are the responsibilities and job description for the Business Development Representative position at Kashable?
As a Business Development Representative , you will play a key role in expanding Kashable’s footprint by building relationships with enterprise employers (3,000 employees) and implementing targeted Account-Based Marketing (ABM) strategies to connect with HR, benefits, and wellbeing leaders in key industries such as healthcare, manufacturing, logistics, utilities, higher education, and the public sector. In this role, you will partner closely with Kashable’s marketing team to create and execute highly personalized outreach campaigns, leveraging creative marketing tactics and innovative sales technologies to generate, engage, and convert large enterprise leads . This role is ideal for a driven, creative, and relationship-focused professional who thrives in a fast-paced environment and is eager to help grow a mission-driven organization.
What You'll Do :
Strategic Prospecting & Lead Generation :
- Identify and target enterprise employers within Kashable’s key verticals.
- Leverage marketing technologies and automation tools (e.g., CRM, LinkedIn Sales Navigator, email automation, intent data platforms) to drive high-quality engagement with prospects.
- Collaborate with the marketing team to create compelling campaigns that drive inbound and outbound lead generation .
Account-Based Marketing (ABM) & Creative Outreach :
Relationship Building & Sales Enablement :
What We're Looking For :
Experience :
Creativity & Marketing Collaboration :
Industry Knowledge :
Skills & Tech Savviness :
Ambition & Drive :
Why Join Kashable?
About Kashable :
Kashable is a fast growing, venture-backed FinTech startup headquartered in NYC. We provide inclusive, socially responsible, low-cost credit to American employees offered as a voluntary benefit through their employer. Kashable has raised more than $225 million in capital, and has provided more than $1 billion in loans to working Americans across a footprint of employer clients that represent 3 million employees. We were founded in 2013 by a team of serial entrepreneurs with deep experience and expertise in the industry, and have since become the leading provider of financial wellness solutions at the workplace, catering to many Fortune 500 companies, governments, hospitals, and universities. We are a dynamic, ambitious, and hard-working team that is redefining financial wellbeing for Working Americans.
