What are the responsibilities and job description for the Salesforce Marketing Cloud Admin position at Kasmo Global?
Primary Responsibilities
- Collaborate with technology, sales, and marketing teams to ensure the optimal performance and utilization of Salesforce systems and products.
- Lead the definition and execution of Salesforce Marketing Cloud strategies at On Location.
- Develop and deploy marketing initiatives including SMS / MMS, Email Marketing, Journey Optimization, Subscriber Lists, Salesforce Integrations (native connectors and third-party), Cloud Pages (front and back), and data models with a focus on data hygiene.
- Establish performance reporting and spearhead A / B testing of marketing campaigns.
- Upgrade and configure Salesforce systems (Clouds) to optimize workflows and integration.
- Develop, test, deploy, and maintain custom objects, fields, and automations (e.g., Salesforce Flow).
- Design, build, test, debug, and document projects related to Salesforce Marketing Cloud and legacy Pardot, addressing both bug fixes and new features.
- Strategize and execute content marketing campaigns, manage lists, execute campaigns, and measure results.
- Perform administrative tasks such as adding / removing users, creating roles, and providing ad-hoc support as needed.
- Manage development and engagements with third-party consultants to ensure project completion.
- Import and manage data while maintaining data integrity and awareness of automations.
- Build and maintain market solutions that meet business needs across the Salesforce ecosystem (Sales and Service Clouds).
Required Education and / or Experience
