Lead Copywriter

ABOUT KAT BURKI

With over 30 years of education and research, Kat Burki has made a successful career of applying the proven principles of Nutritional Biochemistry to healthcare programs, policies, and skincare formulations.  

Kat Burki created Biochemistry Backed Skincare, formulated to be skin communicating to maximize the health and healing of the body’s largest organ on the outside, the skin. Kat Burki® products are clinically proven skincare formulations where every ingredient works synergistically with the other and is optimized for bioavailability, so you can finally achieve the fastest, greatest, long-lasting results, and your healthiest skin yet. 

We at Kat Burki are committed to creating the most effective skincare through the proven principles of nutritional biochemistry. In doing so, we aim to teach and support others, empowering them to take control of their skincare journey for the purpose of readily improving their skin health and well-being.

If this mission resonates and you have a desire to help others unlock their skin’s own biochemistry, we'd love to hear from you!  

ROLE DESCRIPTION:

The Lead Copywriter at Kat Burki Skincare will be responsible for developing and maintaining the brand’s unique, science-driven, and luxurious voice across all communication channels. Reporting to the Executive Director of Creative, this role will play a pivotal role in crafting intelligent, engaging, and results-driven content that reinforces the brand’s positioning as a leader in the luxury skincare category.

The Lead Copywriter will collaborate closely with internal teams—including marketing, eCommerce, creative, and product development—to ensure a cohesive tone of voice across digital platforms, product packaging, educational materials, and more. They will also take the lead in creating and refining copy for product benefits, clinical results, and customer testimonials, ensuring all content is as informative as it is elevated.

This role requires a strategic thinker with exceptional writing skills who can seamlessly incorporate scientific insights and brand storytelling into high-impact content, from digital ads and emails to video scripts and product descriptions. The Lead Copywriter will also manage and refine internal processes to maintain accuracy, consistency, and timeliness in all copy-related projects, playing a vital part in shaping how Kat Burki communicates with its customers and the wider skincare industry.

FUNCTION AND RESPONSIBILITIES:

·     Define and Refine Brand Voice: Establish and maintain guidelines that reflect Kat Burki Skincare's science-driven,

  luxurious brand identity, ensuring consistency across all channels.

·     Content Strategy Leadership: Ensure a cohesive tone of voice across all brand touchpoints, from product pages

to social media and beyond, by directly managing and refining internal content creation processes.

Campaign Concepting: Partner with the Executive Creative Director to develop unique, innovative campaigns and

brand moments, contributing fresh ideas and perspectives.

·     Create Engaging Content: Write intelligent, compelling, and educational copy for a range of materials, including

product descriptions, print and digital assets, video scripts, packaging, and visual merchandising.

·     Collaborate Across Teams: Work closely with Brand Marketing, eCommerce, Growth, and Retention teams to craft

high-performing, educational, and luxurious content for emails, websites, digital ads, blogs, and retail display

·   Focus on Science and Results: Highlight product benefits, clinical results, and customer testimonials in a way that

is both approachable and aspirational.

Proofread and Refine: Manage and review copy documents to ensure they meet the highest standards of quality

and accuracy.

·   Claims and Compliance: Collaborate with the legal team to ensure copy adheres to regulatory guidelines while

maintaining brand integrity.

·    Creative Guidance: Lead and inspire the creative process, offering clear guidance and expertise on Kat Burki's

brand values, science-backed positioning, and unique voice.

· Adapt Across Mediums: Craft copy for diverse platforms, including websites, emails, retail packaging, video

scripts, advertising, and direct mail.

·    Deliver Excellence: Work independently with a sharp focus on detail and deadlines, thriving in a dynamic and fast-

paced environment.

FUNCTION AND RESPONSIBILITIES:

• Define and Refine Brand Voice: Establish and maintain guidelines that reflect Kat Burki Skincare's science-driven,

luxurious brand identity, ensuring consistency across all channels.

• Content Strategy Leadership: Ensure a cohesive tone of voice across all brand touchpoints, from product pages to

social media and beyond, by directly managing and refining internal content creation processes.

• Campaign Concepting: Partner with the Executive Creative Director to develop unique, innovative campaigns and

brand moments, contributing fresh ideas and perspectives.

• Create Engaging Content: Write intelligent, compelling, and educational copy for a range of materials, including

product descriptions, print and digital assets, video scripts, packaging, and visual merchandising.

• Collaborate Across Teams: Work closely with Brand Marketing, eCommerce, Growth, and Retention teams to craft

high-performing, educational, and luxurious content for emails, websites, digital ads, blogs, and retail displays.

• Focus on Science and Results: Highlight product benefits, clinical results, and customer testimonials in a way that is

both approachable and aspirational.

• Proofread and Refine: Manage and review copy documents to ensure they meet the highest standards of quality

and accuracy.

• Claims and Compliance: Collaborate with the legal team to ensure copy adheres to regulatory guidelines while

maintaining brand integrity.

• Creative Guidance: Lead and inspire the creative process, offering clear guidance and expertise on Kat Burki's

brand values, science-backed positioning, and unique voice.

• Adapt Across Mediums: Craft copy for diverse platforms, including websites, emails, retail packaging, video scripts,

advertising, and direct mail.

• Deliver Excellence: Work independently with a sharp focus on detail and deadlines, thriving in a dynamic and fast-

paced environment.

APPLICATION PROCESS:

To help us evaluate your skills and alignment with our brand voice, we kindly request candidates to complete a brief writing exercise as part of the application process. 

Please write:

1. A 100-word product description for a best seller, the Vitamin C Intensive Face Cream, highlighting its key benefits and how it aligns with a science-driven and results-focused brand like Kat Burki Skincare.

2. Write a 3-sentence email headline and introduction promoting our main product of the year, VitaBiomeTM Active Skin Optimizer, emphasizing its science-driven innovation and transformative results.

Include these with your application along with your resume and portfolio.

WHAT YOU NEED:

• Experience: 5 years in digital copywriting, with a strong portfolio demonstrating expertise in luxury and/or

science-driven brands.

• Skillset: Exceptional writing, editing, and proofreading skills; ability to incorporate complex scientific concepts into

engaging and elevated copy.

• Organization: Strong organizational and time management abilities, with proven success in managing tight

engaging and elevated copy.timelines and multiple projects.

• Communication: Confident in presenting ideas to executives and cross-functional teams.

• Innovation: A proven talent for creating fresh, unique, and impactful content across multiple platforms.

• Problem-solving: Excellent conceptual skills and an aptitude for solving creative challenges.

• Collaboration: Comfortable collaborating across teams and departments, with a focus on shared goals and

outcomes.

• Attention to Detail: A stickler for quality, accuracy, and brand consistency in all content produced.

The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to successfully do the job.

Kat Burki Skincare is an Equal Opportunity Employer.

BENEFITS:

Kat Burki Skincare offers a competitive benefits package that includes paid vacation time, health benefits, a 401k plan, paid holidays, and more.

Kat Burki Skincare is an Equal Opportunity Employer

Industry

• Cosmetics

Employment Type

Full-time