Social Media Manager & Content Creator

Purpose

To amplify and refine the voice of Kate Marker Home, Interiors & Vacations through strategic storytelling and captivating digital marketing. As the curator of our brand’s social channels, you will shape our online presence, ensuring it reflects the elegance, style, and sophistication synonymous with our brand.  

Role Overview

In this Social Media Marketing role, you’ll collaborate closely within a dynamic team, working effectively with internal stakeholders and external partners. Your efforts will build brand awareness, drive customer engagement, and contribute to profitable growth by aligning innovative marketing strategies with consumer desires.   

We are seeking an exceptional Social Media Manager and Content Creator to thoughtfully craft our digital presence. You will develop a cohesive, elevated brand identity across all platforms, ensuring every interaction reflects our luxury aesthetic and meets our strategic marketing goals.  

This role demands a deep understanding of emerging digital trends, strong creative and analytical skills, and the ability to communicate with finesse. Your ultimate goal is to orchestrate our social media channels for maximum engagement, driving both web traffic and brand loyalty.  

Key Responsibilities 

 Lead Social Media Strategy & Execution:  

• Implement social media strategies given by the marketing director that aligns with monthly goals assigned by the Marketing Director and Kate Marker that aligns with our business objectives and embodies a sophisticated luxury brand voice.  
• Report on given performance goals and KPIs, with ongoing analysis and reporting of ROI for campaigns and strategies.  

Platform Management & Content Creation: 

• Manage the daily operations of all social media platforms, including Instagram, Pinterest, external newsletters, SMS campaigns, blog, and more.  
• Create, edit, and publish high-quality content (text, photos, videos) that reflects originality, style, and a touch of luxury.  
• Optimize SEO and web traffic metrics to enhance the customer’s digital experience for onsite marketing when relevant.  

Brand Presence & Audience Engagement:  

• Maintain a visually consistent and polished design across all channels (e.g., profile pictures, timelines, blog layouts).  
• Respond promptly and thoughtfully to audience inquiries, ensuring every interaction reflects the luxury essence of the brand.  
• Monitor customer feedback and reviews to address concerns while fostering a positive brand community.  

Cross-functional Collaboration: 

• Work closely with teams across eCommerce, sales, marketing, and customer service to ensure a seamless and consistent brand experience.  
• Identify opportunities for upscale events, promotions, and new features to further develop brand awareness and engagement.  

Trend Awareness & Innovation: 

• Stay ahead of industry trends, technologies, and social media innovations, especially in the luxury and design sectors.  
• Continuously explore ways to elevate the brand’s presence, proposing creative solutions to meet evolving audience preferences.  



• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 3-5 years of experience in social media management, content creation, or digital marketing, preferably within a luxury, lifestyle, or design-focused brand.
• Proven expertise in managing and growing social media platforms, including Instagram, Pinterest, and other relevant channels.
• Strong understanding of Brand Partnerships, Affiliate Relationships, Pinterest, Photography, Instagram Paid Ads, Affiliate Marketing.
• Excellent communication and interpersonal skills, with the ability to express brand values and aesthetics effectively. 
• Proficiency with design tools and applications, such as Canva, Adobe Creative Suite, Shopify, Ambassador Programs or other content creation tools. 
• Exceptional time management and organizational skills, with the ability to handle multiple projects simultaneously.
• Enthusiasm for staying current with digital trends and luxury marketing strategies.
• Passion for storytelling, visual marketing, and emerging trends in the digital space.

• 5 years of experience in social media management, content creation, or digital marketing, preferably within a luxury, lifestyle, or design-focused brand.
• 2 years of experience in Influencer Marketing Management.
• Professional photography experience. 

Why Join Us?  

At Kate Marker Home, Interiors & Vacations, we are passionate about curating spaces that inspire. As part of our team, you’ll have the opportunity to shape the narrative of a luxury brand, combining your creativity with strategic thinking to connect with our audience in meaningful ways. If you have a flair for elegant storytelling and digital innovation, we’d love to meet you.