Social Media & Content Manager

Content Manager

Part-Time | Hybrid in LA / SoCal | Kavala Collective

Kavala Collective is looking for a Content Manager to lead the creation, editing, and management of high-performing content across paid and organic channels. You'll work directly with the Founder and creative team to produce scroll-stopping content for Instagram, TikTok, Pinterest, YouTube Shorts, and Meta Ads.

About Kavala Collective

Kavala Collective is a wanderlust-inspired surf activewear brand designed for the modern-day girlie — balancing feminine style with high-performance function. Inspired by the world's most beautiful destinations, we create versatile pieces for every adventure under the sun.

The Role

Strategy Execution of Content

Collaborate directly with the Founder to develop content strategies for both paid and organic channels

• Analyze internal data, paid performance & industry trends to make relevant and strategic content recommendations

Set and hit goals for content both paid and organic content

• High-performing digital ad content (ROAs, CPA, CTR)
• High-performing and high-reaching organic content (views, likes, comments, shares, DMs, link clicks, etc.)

Manage and organize entire content pipeline from planning to execution

• Create strategic monthly content requirements for organic channels and paid
• Create and manage content briefs for our internal team and our external UGC creators
• Edit content into final, platform-ready assets across paid and organic
• Manage, organize, and distribute final content in shared drives for cross-functional use

Edit Create Platform-Ready Content

• Capture and create original content (of products, models, founder, lifestyle moments, etc.)
• Edit content from both internally created and UGC sources
• Create high performing assets for both: Paid Digital platforms - Meta Tik Tok, Organic platforms - IG, Tik Tok, Youtube Shorts, pinterest, etc.
• Expert creator: Comfortable with native editing tools third-party apps to produce engaging, trend-driven content
• Your output will be content that is on-brand, converts, performs, achieves our KPIs and resonates with the Kavala audience

UGC Program Management

Own Kavala’s UGC creator program end-to-end 

• Source and vet creators - IG, Tik Tok, Youtube, etc.
• Manage all creator communications, contracts, briefs, and negotiations
• Review and request content edits when needed
• Organize and edit UGC assets into platform-ready content
• Track and report on creator performance post-launch

Social Media Management

• Manage all of our social media channels - IG, Tik Tok, Pinterest, Youtube, etc.
• Expert at all things organic growth marketing 
• Create content schedule and social media plans to share with founder
• Execute content strategy, scheduling, posting, copywriting
• Manage community by engaging in comments, DMs, with other accounts, etc.

The Role

• 3 years experience in content creation, social media management, and a proven track record in creating high-performing content (fashion, surf, wellness, or lifestyle niches preferred)
• Strong understanding of content strategy and brand-building through storytelling
• Expert in native editing tools third-party editing apps
• Strong experience in managing UGC briefs
• Skilled in creating social-first content (Reels, TikToks, UGC)
• Excellent visual eye and creative sensibility
• Strong copywriting and storytelling abilities
• Ability to collaborate directly with the Founder and creative team
• Passionate about surf, travel, and the Kavala Collective lifestyle
• Proven track-record in scaling social media accounts (nice to have)

This role will start as part-time / contracting and will become available to full-time if that was desired and for the right person.

Please only apply if you have a proven track record of creating high-performing content for organic and digital channels.

IMPORTANT: Please attach / link your content portfolio with your application