What are the responsibilities and job description for the MARKETING: Marketing Specialist position at KEB?
KEB America, Inc. is a wholly owned subsidiary of KEB Automation KG, and the North American provider of industrial automation solutions that help OEM machine builders build safe, efficient, and reliable machines.
We’re seeking a data driven and creative marketing specialist to join our marketing team! You’ll play a key role in shaping our brand presence by developing social media strategies, crafting compelling content, and conducting market research to drive business growth.
The ideal candidate will have a firm understanding of fundamental marketing principles, demonstrate strong written and verbal skills, foster interdepartmental collaboration, consistently meet deadlines, and be receptive to coaching and constructive feedback to enhance performance.
While we offer the flexibility of up to five remote workdays per month, regular on-site presence is required at our Shakopee facility. The pay range is $55-70k annually, DOQ.
Essential Duties and Responsibilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Create editorial plans for various marketing materials, including website copy, blog posts, and social media updates.
Manage our social media channels.
Discover new marketing channels, including media platforms to be used to relay product messages to customers.
Ensure that all listings on the search engines have the right messaging being pulled from our site content.
Perform continuous auditing, identify and recommend areas for improvement within site structure, page templates and redirects.
Assist with search engine optimization (SEO) and search engine marketing (SEM) activities.
Conduct keyword and topic research analysis.
Author and present performance reports to the marketing team.
Develop and execute link-building and backlink strategy.
Establish and maintain relationships with outside vendors.
Skills
Strong understanding of marketing principles and best practices.
Excellent written and verbal communication skills.
Experience with WordPress is a plus.
Experience with graphic design software (e.g., Adobe Photoshop, Illustrator) is a plus.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
General knowledge of SEO/SEM.
Strong analytical and problem-solving skills.
Ability to work independently and as part of a team.
Highly organized and detail oriented.
Creative and innovative thinker.
Education / Experience
High school diploma or equivalent
BA/BS in marketing, communications, or related field
Benefits
Competitive pay
401(k) and match
Medical, dental, and vision insurance
Flexible spending account (FSA)
Health saving account (HSA)
Life Insurance
Short-term and long-term insurance
Paid time off (PTO) and paid holidays
Employee assistance program (EAP)
Opportunities for advancement
Flexible schedule
Educational assistance
Growth opportunities
And more!
Why KEB America?
KEB America is a leading manufacturer of industrial automation solutions. Product examples include electromechanical clutches and brakes, electric motors, VFDs, PLCs, and Motion Controllers. KEB works closely with our customers to design and program highly engineered products and systems. If you see yourself working with quality engineered products and like challenges, KEB is a great fit for you!
** Job Description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned. Reasonable accommodations may enable individuals with disabilities to perform essential functions.**
We’re seeking a data driven and creative marketing specialist to join our marketing team! You’ll play a key role in shaping our brand presence by developing social media strategies, crafting compelling content, and conducting market research to drive business growth.
The ideal candidate will have a firm understanding of fundamental marketing principles, demonstrate strong written and verbal skills, foster interdepartmental collaboration, consistently meet deadlines, and be receptive to coaching and constructive feedback to enhance performance.
While we offer the flexibility of up to five remote workdays per month, regular on-site presence is required at our Shakopee facility. The pay range is $55-70k annually, DOQ.
Essential Duties and Responsibilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Create editorial plans for various marketing materials, including website copy, blog posts, and social media updates.
Manage our social media channels.
Discover new marketing channels, including media platforms to be used to relay product messages to customers.
Ensure that all listings on the search engines have the right messaging being pulled from our site content.
Perform continuous auditing, identify and recommend areas for improvement within site structure, page templates and redirects.
Assist with search engine optimization (SEO) and search engine marketing (SEM) activities.
Conduct keyword and topic research analysis.
Author and present performance reports to the marketing team.
Develop and execute link-building and backlink strategy.
Establish and maintain relationships with outside vendors.
Skills
Strong understanding of marketing principles and best practices.
Excellent written and verbal communication skills.
Experience with WordPress is a plus.
Experience with graphic design software (e.g., Adobe Photoshop, Illustrator) is a plus.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
General knowledge of SEO/SEM.
Strong analytical and problem-solving skills.
Ability to work independently and as part of a team.
Highly organized and detail oriented.
Creative and innovative thinker.
Education / Experience
High school diploma or equivalent
BA/BS in marketing, communications, or related field
Benefits
Competitive pay
401(k) and match
Medical, dental, and vision insurance
Flexible spending account (FSA)
Health saving account (HSA)
Life Insurance
Short-term and long-term insurance
Paid time off (PTO) and paid holidays
Employee assistance program (EAP)
Opportunities for advancement
Flexible schedule
Educational assistance
Growth opportunities
And more!
Why KEB America?
KEB America is a leading manufacturer of industrial automation solutions. Product examples include electromechanical clutches and brakes, electric motors, VFDs, PLCs, and Motion Controllers. KEB works closely with our customers to design and program highly engineered products and systems. If you see yourself working with quality engineered products and like challenges, KEB is a great fit for you!
** Job Description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned. Reasonable accommodations may enable individuals with disabilities to perform essential functions.**
Salary : $55,000 - $70,000
