What are the responsibilities and job description for the Marketing Associate position at Keeley Companies?
At DuMOL, we believe in empowering our people and fulfilling career aspirations. DuMOL is a career destination with countless opportunities for advancement, and a world-class culture that is centered around creating the best possible environment for our people to thrive.
The DuMOL Marketing Associate will have aptitude for brand management and hospitality. The role’s focus is supporting long-term sustainable sales, achieved through sharing DuMOL’s perspective (storytelling / brand strategy) and assisting in creating unique experiences (events marketing / tasting room hospitality). The Marketing Associate will collaborate cross-functionally with wholesale, direct sales, hospitality, and events to identify relevant opportunities and execute initiatives that will grow awareness, acquisition, and engagement.
Primary Responsibilities
- Collaborate with Brand Ambassador and manager to ensure social media content is created and executed as planned across all platforms.
- Help identify potential collaborations with like-minded influencers and brands to extend reach, awareness, and relevance.
- Monitor, update, and maintain brand websites and online presence as needed, with focus on SEO and SEM.
- Collaborate with DtC Sr. Manager to support communications campaigns for seasonal releases.
- Collaborate and partner cross-functionally on awareness and acquisition efforts.
- Compile data and generate reports to measure the effectiveness of marketing campaigns.
- Host guests at the winery tasting room, pour wine at trade and consumer events, and share key points of interest to build brand affinity.
- Collaborate with BA to develop events follow-up plan to increase acquisition from events.
- Build relationships with key external stakeholders (restaurants, somms, concierges, etc.).
- Organize and recommend responses for donation requests; manage fulfilment of wine and marketing materials; track budget.
- Collaborate with manager and wholesale lead to project manage development of collateral materials (Vintage Yearbook and international trade events).
Desired Educational & Certifications Qualifications
Location : Primary work location will be in Napa. The Marketing Associate will be required to commute to the winery (Windsor, CA) semi-regularly and travel nationally on occasion.
Salary Range : $70,000 - $115,000
All Amicus Wine Holdings brands are proud to be an equal opportunity employer regardless of race, color, gender, age, sexual orientation, gender identity, gender expression, religious beliefs, marital status, genetic information, national origin, disability, protected veteran status, or any other basis protected by federal, state, or local law.
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Salary : $70,000 - $115,000
