What are the responsibilities and job description for the Growth Marketing Manager position at Keep Supply?
Description
Summary
Keep Supply is searching for an undeniably dependable B2B leader to create a mix of paid, organic, and referral strategies to attract and retain killer parts-buying customers.
About Keep Supply
Keep Supply is a specialized B2B distributor that offers a diverse and comprehensive line of parts, equipment, and MRO supplies — leveraging a team of product experts, hybrid commerce solutions, and a unique brand platform to provide an undeniably best-in-class customer experience.
About The Brand & Marketing Team
We are a small but powerful team of hybrid and remote brand marketing pros. We are hell-bent on developing a brand that’s so good the industry can’t ignore us. We tap into our customers' interests, decades of B2B experience, and unexpectedly cool strategies to set up our one-stop-parts-shop inside our customers' heads.
Your Primary Duties And Responsibilities
Keys to Success
You are quick but precise. You are creative but with a hunger for data. You will find the best ways to deliver our value to the market without sacrificing our brand. You get shit done and you inspire others along the way. You live out our mission to “Be the Best Part.”
Your Experience
We are a small, scrappy team and all of us do a lot of different things every day. We all enjoy working towards our goals and like to celebrate those wins as well. We place a very high value on teamwork, work ethic, and humility.
#BETHEBESTPART
Day in and day out, we all focus on being the best part for each other and for our customers.
Keep Supply is an equal opportunity employer. We celebrate diversity and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.
Summary
Keep Supply is searching for an undeniably dependable B2B leader to create a mix of paid, organic, and referral strategies to attract and retain killer parts-buying customers.
About Keep Supply
Keep Supply is a specialized B2B distributor that offers a diverse and comprehensive line of parts, equipment, and MRO supplies — leveraging a team of product experts, hybrid commerce solutions, and a unique brand platform to provide an undeniably best-in-class customer experience.
About The Brand & Marketing Team
We are a small but powerful team of hybrid and remote brand marketing pros. We are hell-bent on developing a brand that’s so good the industry can’t ignore us. We tap into our customers' interests, decades of B2B experience, and unexpectedly cool strategies to set up our one-stop-parts-shop inside our customers' heads.
Your Primary Duties And Responsibilities
- Design, launch, and optimize performance marketing campaigns
- Drive quality inbound website traffic targeting Keep Pro account creation, quote conversion, and cart conversion
- Drive inbound calls and inbound email quote inquiries for inside sales
- Manage budget, assets, and campaign performance across multiple advertising networks.
- Define product performance improvement opportunities (product attributes, categorization, rich media, content, etc.)
- Identify SEO and content marketing opportunities to supplement and/or offset paid media strategies
- Collaborate with Keep Supply sales, operations, technology, and other leadership on Keep Supply Active Objectives
- Collaborate with brand marketing team on campaign performance and creative development
- Help lead customer retention strategies through onboarding, retargeting, email marketing, direct mail, on packaging, etc. to improve customer loyalty and repeat purchase rate.
- Leverage Salesforce and Marketing Cloud to develop high-performing marketing campaigns.
- Design performance reports and dashboards to evaluate results and influence strategy marketing automation.
- Steward important Salesforce CRM data capture (lead source, account profile, sales order source, etc.)
- Identify and pitch co-marketing opportunities with our core and growth manufacturer partners.
- World-class Benefits: Keep provides the best employee benefits package around. You will enjoy 100% paid medical, dental and vision benefits for the full family. In addition, we enjoy unlimited paid time off and a lot of paid company holidays.
- Recognition and Rewards: Your achievements won't go unnoticed here. We believe in celebrating success, whether it's hitting your targets, closing a game-changing deal, or demonstrating exceptional leadership. Expect regular incentives, awards, and recognition for your hard work. This also includes a generous employee bonus program.
- Collaborative Culture: As a Great Game of Business practitioner, we have a collaborative environment where every individual understands their impact on the company's bottom line and works together to achieve shared success. This creates a supportive and positive work environment that fosters personal and professional growth.
Keys to Success
You are quick but precise. You are creative but with a hunger for data. You will find the best ways to deliver our value to the market without sacrificing our brand. You get shit done and you inspire others along the way. You live out our mission to “Be the Best Part.”
Your Experience
- Demonstrable performance marketing experience and results
- B2B marketing experience preferred
- Google Ads and/or Microsoft Ads experience
- LinkedIn Business, Meta Business, X Business, and TikTok Business experience desired
- Salesforce Sales and Marketing Cloud experience preferred
- Google Analytics 4 experience
- Website Users
- Inbound Calls
- Account Creation Rate (ACR)
- Buyer Conversion Rate (BCR)
- Repeat Purchase Rate (RPR)
- Return on Advertising Spend (ROAS)
We are a small, scrappy team and all of us do a lot of different things every day. We all enjoy working towards our goals and like to celebrate those wins as well. We place a very high value on teamwork, work ethic, and humility.
#BETHEBESTPART
Day in and day out, we all focus on being the best part for each other and for our customers.
Keep Supply is an equal opportunity employer. We celebrate diversity and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.