What are the responsibilities and job description for the Associate Customer Marketing Manager position at Keka HR?
About The Role
We are looking for a passionate Customer Marketing Manager with 4-5 years of experience to join our growing team at Keka. In this role, you’ll play a key part in deepening engagement with our amazing customers, creating compelling campaigns to drive retention, advocacy, and increased Customer Lifetime Value (CLTV). As the voice of Keka’s customers, you’ll build meaningful relationships, ensuring they see the full value of our platform while gathering insights to shape even better experiences.
If you’re excited about empowering HR teams, fostering strong customer connections, and making a real impact in a fast-growing organization, we’d love to have you join us!
Key Responsibilities
We are looking for a passionate Customer Marketing Manager with 4-5 years of experience to join our growing team at Keka. In this role, you’ll play a key part in deepening engagement with our amazing customers, creating compelling campaigns to drive retention, advocacy, and increased Customer Lifetime Value (CLTV). As the voice of Keka’s customers, you’ll build meaningful relationships, ensuring they see the full value of our platform while gathering insights to shape even better experiences.
If you’re excited about empowering HR teams, fostering strong customer connections, and making a real impact in a fast-growing organization, we’d love to have you join us!
Key Responsibilities
- Marketing Campaign: Design and execute targeted email campaigns, web notifications/ads, webinars, and events to keep customers informed and engaged while driving upsell and cross-sell opportunities. Collaborate with the product team to create tailored content that resonates with existing customers.
- Customer Insights: Gather and analyze customer feedback through surveys, interviews, and reviews to identify needs and pain points. Leverage insights to guide product improvements and refine marketing strategies.
- Cross-Functional Collaboration: Work closely with sales, product, and customer success teams to align customer initiatives with business objectives. Support retention and upsell efforts with focused marketing campaigns and strategies.
- Customer Engagement and Communication: Develop and manage product newsletters, crafting engaging content to inform, inspire, and drive meaningful interactions with customers. Analyze customer journeys to identify opportunities for impactful touchpoints, designing strategies that enhance engagement and improve the overall customer experience.
- Customer Advocacy: Focus on building strong advocacy programs to spotlight customer success and drive long-term relationships.
- Experience in B2B SaaS or technology industries.
- Proficiency in content writing for customer-centric emails, blogs, and landing pages.
- Knowledge of product marketing and feature positioning strategies.
- Understanding of design principles to collaborate effectively with creative teams.
- Familiarity with customer advocacy programs like NPS and G2 reviews.
- Passion for building strong customer relationships and delivering great experiences.
- Ability to analyze data and turn insights into actionable strategies. Comfortable working in fast-paced, dynamic environments
- 3-5 years of experience in customer marketing, product marketing, or a related field.
- Strong understanding of customer lifecycle management and demand generation.
- Excellent copywriting and storytelling skills, with experience in creating landing pages and writing impactful content.
- Proficiency in marketing tools such as HubSpot, Mailchimp, Pendo, Clevertap, or similar platforms.
- Ability to analyze data and generate actionable insights.
- Experience in managing customer-focused presentations or webinars.
- Strong organizational and project management skills.
