Vice President of Marketing - Retail #3005

Our client is seeking a strategic and innovative Vice President of Marketing to lead their marketing efforts in the retail sector. This leadership role combines creativity, analytical skills, and a deep understanding of consumer behavior to enhance brand visibility and drive sales growth.

As the Vice President of Marketing, you will have a strong focus on both advertising and e-commerce growth to lead the company's marketing strategy in the digital age. This is an exciting opportunity for a senior leader who can blend traditional marketing with innovative digital advertising strategies to drive revenue and growth.

Responsibilities:

• Oversee the development and execution of comprehensive advertising strategies, with a strong focus on digital platforms (paid search, social, display, programmatic) and traditional media
• Lead the e-commerce marketing strategy, ensuring the integration of advertising efforts to drive growth across the company's online presence
• Manage a team of 23 marketing professionals, fostering collaboration and high performance to execute campaigns that drive sales and customer engagement
• Develop and manage a robust media plan, with a keen focus on optimizing advertising spend to deliver the highest ROI and measurable growth across both digital and traditional channels
• Collaborate with senior leadership to align marketing and advertising strategies with broader company goals, ensuring consistency across all consumer touchpoints
• Leverage data and analytics to optimize advertising campaigns and e-commerce marketing efforts, ensuring continuous improvement and innovation
• Stay ahead of industry trends, competition, and consumer behavior to adapt and refine advertising and e-commerce strategies accordingly
• Drive innovation in e-commerce marketing, leveraging tools and platforms to optimize customer acquisition, retention, and lifetime value
  
  
  

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is preferred
• Minimum of 10 years as a Marketing leader with significant experience in both advertising and e-commerce marketing.
• Strong retail experience, particularly with digital advertising, paid media, and e-commerce growth strategies
• Strong ability to develop, execute, and optimize integrated marketing campaigns that drive results across digital and traditional advertising
• Exceptional leadership and team management skills
• Outstanding communication and presentation skills
• Analytical mindset, with the ability to leverage data to inform decision-making
  
  
  

Benefits

• Compensation: $150k - $250k (Depending on Experience)
• Hybrid - 3-4 days a week in office (After training period)
• Comprehensive benefits package (healthcare, dental, vision)
• 401(k)
  
  

Equal Employment Opportunity and Non-Discrimination Policy

Equal Employment Opportunity Statement: Both Keller Executive Search and our clients are Equal Opportunity Employers. For all positions, whether with Keller Executive Search or our clients, qualified applicants will receive consideration for employment without regard to race, skin color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran status, disability, genetic information, or any other legally protected status.

Commitment to Diversity: Keller Executive Search and its clients are committed to fostering a diverse and inclusive work environment where all individuals are valued and respected.

Reasonable Accommodations: Both Keller Executive Search and our clients are committed to providing reasonable accommodations to individuals with disabilities and pregnant individuals. We engage in an interactive process to determine effective, reasonable accommodations.

Compensation Information: For client positions, compensation information is available in the job post. If not provided, it will be shared during the interview process in accordance with applicable laws. When required by law, salary ranges will be included in job postings. Actual salary may depend on skills, experience, and comparison to current employees in similar roles. Salary ranges may vary based on role and location.

Compliance with Laws: Both Keller Executive Search and our clients comply with federal, state, and local laws governing nondiscrimination in employment. This policy applies to all employment terms and conditions, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Workplace Harassment: Both Keller Executive Search and our clients expressly prohibit any form of workplace harassment based on race, skin color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

E-Verify Participation: Keller Executive Search and/or our clients may participate in E-Verify. Information about E-Verify participation will be provided during the application process where applicable.

Privacy and Pay Equity:

• California Residents: For more information about the categories of personal information we collect for recruiting and employment purposes, please review our Privacy Policy at www.kellerexecutivesearch.com.
• Colorado, Nevada, New York City, California, and Washington Residents: Compensation information is available in the job post or will be provided during the interview process if not initially available.
• Both Keller Executive Search and our clients are committed to pay equity and conduct periodic pay equity analyses in accordance with applicable laws.
  
  

State-Specific Information:

• Rhode Island: We do not request or require salary history from applicants.
• Connecticut: We provide wage range information upon request or before discussing compensation.
• New Jersey: We do not inquire about salary history unless voluntarily disclosed.
  
  

Veteran Status: Both Keller Executive Search and our clients provide equal employment opportunities to veterans and comply with applicable state laws regarding veteran preference in employment. If you are a veteran, please inform us during the application process.