Supervises : Marketing Manager, Brand & Graphic Design Coordinator
Status : Exempt
Objective
The Chief Marketing Officer is responsible for coordinating and directing marketing functions and for the formulation, development, and implementation of Credit Union marketing goals and objectives. This individual participates in the inception and development of new services and products based on perceived member needs. The Chief Marketing Officer organizes and directs the Marketing Department and ensures that marketing projects are well coordinated and complement the strategic objectives of the Credit Union.
Duties and Responsibilities
- Leads the strategic planning and execution of Marketing functions :
Assists Senior Management with long and short-term strategic planning
Develops and implements marketing plans, strategies, and programs for all Credit Union services and productsExecutes established goals and ensures that corporate-wide plans are complemented and supportedEnsures the effectiveness and integrity of Marketing programs :Ensures that the quality and integrity of Marketing programs and activities are maintained
Ensures that Marketing functions are carried forward in accordance with established Credit Union proceduresConducts periodic reviews of existing Marketing activities; provides recommendations regarding improvements in delivery mechanisms, public relations, and new products and servicesEnsures regulatory compliance as it relates to development of products and services and delivery mechanismsEvaluates the Marketing Department's effectiveness through analysis of Department activity, new account data, and member statisticsOversees the efficient administration of Marketing activities :Establishes and implements organizational structure, policies, and procedures
Develops and monitors budgets; manages and oversees expensesEnsures that Marketing functions are well coordinated with branch operations and with related departments; provides assistance as requiredKeeps Senior Management informed of Marketing activities, progress toward established objectives, and of any significant problemsAttends and participates in meetings and committees as requiredCompletes required reports and documentsAttends KEMBA’s Board of Directors Meetings to offer insight and information on KEMBA’s marketing programsSupervises and develops Marketing personnel for optimal performance :Provides leadership to Marketing personnel through effective objective setting, delegation, and communication; conducts staff meetings as required; directs, schedules, and coordinates Department functions
Ensures that personnel are well trained, effective, and optimally used; instructs personnel regularly regarding policy, procedure, and program changesConducts performance appraisals as required; formulates and implements corrective actions as needed; recommends changes in the status of Marketing staff, including promotions, transfers, and salary adjustmentsEnsures that staffing levels are appropriate and that human resources are effectively utilized; conducts interviews and assists with hiring personnel as neededAssists and supports Marketing personnelMaintains professional relationships with members, vendors, and industry partners :Ensures that the Credit Union's professional reputation is maintained throughout the organization and the community
Ensures that requests and questions are promptly resolvedEnsures excellence in external marketing programs and promotional activitiesAssumes responsibility for related duties as required or assigned :Stays informed of developments and trends within the Credit Union industry that may affect marketing and advertising
Completes special projects as assignedOther Duties :Performs all duties in a manner that is fully compliant with applicable industry regulations as well as KEMBA policy and procedures
Develops an understanding of Credit Union history, philosophy, organization, policies, and operational proceduresOn a self-direct basis, continues to improve individual level of competency through training and certification on established educational programsRequired Qualifications
Bachelor’s degree in related field or equivalent experienceEight to ten years’ experience of related progressive marketing experience, preferably in a financial environmentA minimum of five years’ experience managing and leading others at a higher levelForward thinker, with demonstrated decision making abilityExceptional critical thinking and organizational skills, outstandingStrong background in financial marketing and promotion techniquesExcellent communication, interpersonal, and supervisory abilitiesSolid leadership abilitiesOrganizational and analytical skillsStrong attention to detailProblem solving / critical thinking abilitiesPhysical Demands
The physical demands listed below represent those necessary to perform the essential functions of this role. Reasonable accommodation may be provided to enable individuals with disabilities to perform these functions.
The employee is regularly required to sit, use their hands, reach with their arms, and communicate verbally and orally. Occasional standing, walking, and lifting of objects up to 25 pounds are required. Vision requirements include close, distance vision, and focus adjustment.
J-18808-Ljbffr
