What are the responsibilities and job description for the Media Strategist Job at Ken Media in Austin position at Ken Media?
About Us :
KEN Media LLC was established in 2022 as an independent media agency committed to exceptional results through innovative digital marketing strategies. We’re looking for a talented Media Strategist to join our dynamic team and drive our media planning efforts to new heights, with a focus on maximizing Return on Ad Spend (ROAS) across both digital and offline media channels.
Role Overview :
The Media Strategist will develop and execute comprehensive media strategies that integrate online and offline channels to meet client goals and expectations. The ideal candidate will have experience managing day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies.
Key Responsibilities :
- Omnichannel Media Strategy Development :
- Work with the media team to develop and implement integrated media plans encompassing digital and traditional offline media to achieve clients’ marketing objectives.
- Broad knowledge of syndicated tools like MRI / Simmons or GWI, comScore, eMarketer, audience and competitive analysis to support media recommendations.
- Utilize our digital reporting dashboard to plan and optimize, in conjunction with offline media channels to create cohesive and effective media plans.
- Campaign Management :
- Oversee the execution of omnichannel media campaigns, including budgeting, planning, and monitoring performance across online and offline platforms.
- Collaborate with creative and content teams to ensure alignment between media strategy and campaign assets across all channels.
- Manage day-to-day operations of Meta ad campaigns, including optimization strategies, audience targeting, and ad placements, while also coordinating offline media placements and logistics.
- Performance Analysis :
- Monitor and analyze campaign performance metrics across digital and offline channels to evaluate effectiveness and identify optimization opportunities.
- Prepare and present detailed performance reports, including insights and recommendations for continuous improvement and integrated strategy adjustments.
- Utilize A / B testing, attribution modeling, and other analytical methods to refine strategies and enhance ROAS.
- Client Relationship Management :
- Serve as the primary point of contact for clients regarding both digital and offline media planning and strategy.
- Provide strategic recommendations and insights to clients based on campaign performance and industry trends across all media channels.
- Build and maintain strong relationships with clients, understanding their needs and ensuring satisfaction with both online and offline media strategies.
- Team Leadership and Collaboration :
- Mentor and support junior media planners and team members, fostering a collaborative and high-performing work environment.
- Work closely with cross-functional teams, including marketing, analytics, and creative, to drive integrated campaign success across digital and offline channels.
Requirements
Qualifications :
Benefits
