Marketing Manager

Kencove Farm Fence, Inc. is seeking a Marketing Manager to lead our marketing efforts and drive brand growth. Based in Blairsville, PA, this full-time role is a fantastic opportunity to make an impact in a dynamic and innovative environment.

As our Marketing Manager, you’ll develop and execute marketing strategies, manage campaigns, and collaborate with cross-functional teams to elevate our brand. If you’re passionate about storytelling, data-driven decision-making, and engaging audiences, we’d love to hear from you!

Key Responsibilities:Marketing Strategy & Execution:

• Develop and implement marketing strategies aligned with business goals.
• Manage multichannel marketing campaigns, including digital, social media, content, email, and traditional marketing.
• Conduct market research to identify trends, customer insights, and competitive landscape.
• Create engaging content and oversee brand messaging consistency.
  
  

Brand Management:

• Strengthen brand positioning and awareness.
• Ensure consistent brand identity across all marketing channels.
• Develop and oversee promotional materials, advertisements, and website content.
  
  

Digital Marketing & Analytics:

• Manage SEO, SEM, PPC, and social media advertising.
• Track and analyze campaign performance using key marketing metrics (ROI, CTR, conversion rates).
• Utilize datadriven insights to optimize marketing efforts.
  
  

Team Leadership & Collaboration:

• Lead and mentor the marketing team.
• Collaborate with sales, product, and other departments to ensure alignment.
• Coordinate with external agencies, designers, and vendors.
  
  

Budget & Reporting:

• Develop and manage the marketing budget.
• Prepare reports on marketing performance and ROI.
• Present findings and recommendations to stakeholders.
  
  

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3 years of experience in a marketing role, preferably in a managerial position.
• Strong knowledge of digital marketing tools, analytics, and CRM platforms.
• Excellent communication, leadership, and project management skills.
• Ability to think creatively and strategically.
• Experience in content creation, branding, and lead generation.
• Experience with project management tools such as ClickUp, Jira, Asana, or similar platforms to coordinate marketing campaigns, manage timelines, and track costs.
• Ability to oversee and optimize internal and external resource allocation to ensure efficiency and measurable ROI.
• Strong organizational skills to manage multiple projects simultaneously, ensuring deadlines and quality standards are met.
  
  

Preferred Qualifications:

• Experience in [industryspecific experience, e.g., tech, retail, healthcare].
• Familiarity with marketing automation tools like HubSpot, Marketo, or Mailchimp.
• Knowledge of Google Analytics, SEO, and paid media strategies.