What are the responsibilities and job description for the Marketing Assistant position at Kendal at Lexington?
Join our vibrant team at Kendal at Lexington, where every day is an opportunity to showcase excellence! As a Marketing Assistant, you'll be the face of our esteemed Life Plan Community, spreading the word at exciting events both on and off campus. Your charm and dedication will shine through as you lead engaging in-person tours and appointments, leaving a lasting impression on potential residents.
At Kendal at Lexington, we believe in fostering a culture of teamwork and unparalleled service. With our CRM system (currently Salesforce), you'll seamlessly navigate the sales process, ensuring every lead receives the attention they deserve. Collaborating closely with stakeholders, team members, and our esteemed leadership, you'll be part of a dynamic community committed to enriching the lives of all who walk through our doors. Join us at Kendal at Lexington and be a part of something extraordinary!
Job Type: Full-Time; M-F
Essential Functions:
- Manage, organize, and complete marketing duties to meet our community’s sales and occupancy goals, following our marketing plan and department policies and procedures.
- Promote and coordinate presentations/tours and follow-up communication with prospective residents.
- Utilize effective communication skills to establish honest, attentive, professional, and caring relationships with potential residents and their families through timely and professional telephone calls, emails, mailings, on-campus tours, and virtual appointments.
- Document all activities promptly in our CRM (currently Salesforce).
- Complete all necessary steps in the sales process after a prospective resident places a reservation on a home, including securing a 10% deposit, coordinating the financial and medical evaluation process, and ensuring all necessary items are met to close the sale.
- Assist in identifying innovative events and methods to increase visitation of targeted groups. Assist in planning, sponsoring, organizing, and executing special events to inform and attract referrals and prospects to visit the community. Present and demonstrate the value and benefits of the community for its residents as appropriate to stimulate interest and sales.
- Handle all walk-in and telephone inquiry activities.
- Assist with all other marketing efforts as directed by the Director of Marketing and Sales.
- Occasionally provide tours on weekends to prospects.
Education and Experience
- Bachelor’s degree in marketing, business, or a related field (or equivalent experience).
- Prior experience in marketing, advertising, or a related role is a plus.
- Proficiency in Microsoft Office Suite and marketing software tools.
- Basic knowledge of graphic design software is advantageous.
Benefits:
- Health, dental, and vision insurance
- Accrued paid time off, paid holidays, and floating holidays
- Free Use of Our Fitness Center and Indoor Pool
