Demo

Sales Manager - Senior Life Plan Community

Kendal at Oberlin
Oberlin, OH Full Time
POSTED ON 4/22/2025
AVAILABLE BEFORE 5/21/2025

Sales Manager - Full time, exempt


Kendal at Oberlin is a full-service life plan community, serving older adults in the Quaker tradition. Residents enjoy an enriching lifestyle experience in independent living. In addition, they are assured of a future plan for healthcare including short- and long-term nursing services, memory care and assisted living.


Kendal at Oberlin's Sales & Marketing Department is seeking an outgoing and professional individual for a Sales Manager position. Reporting to the Director of Sales & Marketing, this ever-important Sales Manager will help achieve and maintain full independent living occupancy of the community, a healthy wait list, and a positive image in the larger community. By executing the sales objectives as outlined in the Marketing Plan, they will be responsible for carrying out all steps of the sales process from initial contact through closed sales. More specifically, the Sales Manager will be responsible for including but not limited to:

  • Assuring a timely and effective response to all leads generated by marketing activities.
  • Managing incoming inquiries timely and professionally and assisting team with incoming web leads.
  • Cultivating the ability to pre-qualify potential customers so that efforts expended are in proportion to their urgency and to their appropriateness for Kendal at Oberlin.
  • Nurturing sales-qualified leads and building rapport with prospective residents, developing relationships.
  • Utilizing CRM (customer relations management) software to insure complete and timely data entry for facilitation of prospect follow-up and communications, and meaningful reports for ongoing sales and marketing analysis and planning.
  • Accepting and striving for personal baseline ratios for calls to appointments, appointments to sales, and calls to sales, then monitoring and managing towards improvement.
  • Supporting efforts that available inventory is in show-ready condition and is regularly checked in preparation for prospect viewing.
  • Securing all necessary financial, health, insurance and social information needed; preparation for waitlist.
  • Participating in the day-to-day operations of the team and office environment, creating and maintaining a team approach to the sales function.
  • Ensuring consistency and effectiveness for products, services, contract offerings, fees and admissions policies and process.


Qualifications and Experience:

  • Bachelor’s Degree or equivalent experience preferred.
  • Three or more years sales experience with a proven track record of meeting or exceeding sales goals and activity standards. Experience in a CCRC/Life Plan Community/Independent Living setting would be a plus. 
  • Ability to achieve sales goals and initiatives. 
  • Strong closing and post sales skills.
  • Demonstration of proficiency in computer skills, Microsoft Office (Word, Outlook, Excel) and CRM Software (Salesforce). 
  • Self-starter, enjoys working with older people, excellent listener, able to maintain confidentiality.
  • Professional appearance and demeanor required.
  • Good speaking and writing skills.   
  • Must be able to work 40 hours per week with occasional additional hours as necessary to meet all areas of responsibility, including occasional evening and weekend hours.


Behaviors Required

  • Thought Provoking: Capable of making others think deeply on a subject
  • Strong Listener: Takes the time to understand a prospect's needs
  • Builds Relationships: Nurtures a prospect's interest from inquiry to move-in
  • Team Player: Works well as a member of a group
  • Loyal: Shows firm and constant support to a cause
  • Leader: Inspires teammates to follow them
  • Innovative: Consistently introduces new ideas and demonstrates original thinking
  • Functional Expert: Considered a thought leader on a subject
  • Enthusiastic: Shows intense and eager enjoyment and interest
  • Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
  • Dedicated: Devoted to a task or purpose with loyalty or integrity


Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.


Send your updated resume with letter of introduction to dmmiller@kao.kendal.org. Phone: 216-815-3693

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