Director of Marketing & Sales

Position Summary :

Do you have the right skills and experience for this role Read on to find out, and make your application.Kendal at Lexington seeks an experienced, dynamic

Director of Sales and Marketing

to lead our sales team and drive strategic marketing initiatives. This position plays a critical role in achieving occupancy goals, managing marketing content and design, and nurturing prospective resident leads. The role also involves overseeing communications, supervising Marketing Associates, and serving as a member of the Core Leadership Team.Key Responsibilities : Leadership :

Direct and mentor the sales and marketing team, providing daily guidance and performance evaluations.Occupancy Goals :

Achieve budgeted occupancy targets and provide monthly reports to the CFO and Finance Committee.Marketing Strategy :

Develop and execute marketing initiatives, including website management, social media, SEO, paid ads, email campaigns, newsletters, and print materials.CRM Oversight :

Manage lead tracking, CRM databases, and marketing automation systems.Event Management :

Organize and manage on-site and virtual events to engage prospective residents.Reputation Management :

Monitor online reviews, address concerns, and promote positive feedback.Resident Relations :

Foster positive relationships with residents and assist in coordinating move-in processes.Community Engagement :

Build relationships within local and surrounding communities to enhance the Kendal at Lexington brand.Qualifications : Bachelor’s degree or equivalent (Master’s degree preferred).Five or more years of experience in marketing, sales, business, or non-profit organizations (senior living experience highly desirable).Proven leadership and team management experience.Proficiency in CRM systems, website content management, and marketing automation tools.Exceptional written communication and digital engagement skills.Strong work ethic, professionalism, and the ability to work collaboratively with diverse stakeholders.Passion for working with older adults and maintaining confidentiality.Competencies : Decision-making, teamwork, and problem-solving skills.Ability to lead with empathy and maintain a focus on customer satisfaction.Strong organizational skills and attention to detail.Ability to manage budgets and execute strategic goals.Physical Demands : This position requires prolonged sitting, walking, and touring. Regular interactions with prospective residents, staff, board members, and community members are essential.Why Join Kendal at Lexington?Kendal at Lexington offers a collaborative, mission-driven environment focused on enriching the lives of older adults. As part of our leadership team, you will have the opportunity to shape marketing strategies and contribute to a thriving, supportive community.To Apply : Submit your resume and cover letter to ceayers@kalex.kendal.org or mvcarter@kalex.kendal.org.Kendal at Lexington is an equal-opportunity employer.

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