What are the responsibilities and job description for the Associate Manager, Global Brand Management– Fenty Beauty position at Kendo Brands, Inc.?
POSITION SUMMARY
The Associate Global Brand Manager for Lip assists in leading the Fenty Beauty brand and product strategy for the lip category and is responsible for helping drive the go-to-market process in close partnership with the Senior Manager and Senior Director. With a strong pulse on the beauty landscape and trends, The Associate Brand Manager will assist in driving core, newness, and overall category growth by helping identify gaps in product assortment, implement short-term and long-term product strategy, help analyze and draw insights from sales data, story tell with product messaging, and help support new asset creation for the brand. This role requires a self-starter who is creative and is passionate about beauty and product, with a strong consumer focused mindset.
KEY RESPONSIBILITIES
Global Brand Management & Brand Advocacy
Implementation of Brand & Product Strategy
Global Go-To-Market, Product Pipeline, Product Assortment
Global Product Briefs
Product Messaging & Content Direction
Sales Analytics & Metrics Reporting
Day to Day Business Management
Global Category strategy & Activation
Partner with Senior Manager and Senior Director to support category growth by maintaining strong “merchant mindset” : remain up-to-date on the competitive landscape, consumer trends, visual merchandising best-practices, and social media (i.e. Tik Tok)
Assist in the development and implementation of global core strategies
Maintain strong pulse on product performance in-market, identifying “viral moments” and trends that can be leveraged to drive product growth
Establish and maintain effective cross-functional relationships with internal partners
Act as brand liaison for internal teams supporting packaging, inventory planning, creative, product development, marketing, education, dotcom and operations
Global GTM (Go-To-Market), Product Pipeline & Product Assortment
Assist all Go-to-Market plans to ensure successful global product launches (e.g., market size, product positioning and messaging, unique selling proposition, asset creation, content pillars, etc.)
Help develop and share out new product briefs to build global product pipeline, work with cross-functional partners including international regions to gather all necessary information to ensure that retail / cost of goods / margin targets / objectives are met
Work with Senior Manager & Senior Director to help build global product strategy by leading development of compelling and unique product concepts that fit within franchise positioning, leveraging consumer insights, understanding of gaps in market and portfolio
Work closely with North America and International sales, brand management and marketing teams on market needs; serve as global brand advocate to push initiatives forward
Reporting & Research
Be in-tune with the beauty retailer landscape and identify opportunities to further drive the business
Assist Senior Manager & Senior Director with analyzing core business metrics and newness revenue targets to drive category growth
Assist Senior Manager in achieving costs and margin targets to meet financial objectives for the category
Make recommendations based on research and sales trends
REQUIREMENTS
Bachelor’s degree or equivalent experience required
3 years of related business experience, beauty and / or retail experience strongly preferred
Passion for beauty is essential!
Must demonstrate strong strategic, analytical, and creative skills
Must be an excellent communicator (both in-person & digitally) with strong interpersonal skills
Thrives in an environment that is fast-paced, rapidly changing, and client service-oriented
Proactive with strong problem-solving skills & a positive attitude
Team player who can successfully build collaborative relationships and work cross-functionally
Commitment to Diversity, Equity, and Inclusion (DEI) with an ability to foster an inclusive work environment and promote diverse perspectives
Detail-oriented and able to handle multiple priorities while meeting objectives
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