What are the responsibilities and job description for the Marketing Ops Manager position at Kenect?
About Us
Kenect is on a mission to revolutionize customer communication and engagement for businesses across North America. Founded with a deep understanding of the challenges businesses face in connecting with their customers, Kenect helps companies streamline communication, enhance customer satisfaction, and drive growth through its innovative messaging and reputation platform. Trusted by thousands of businesses, our passionate team is committed to building technology that fosters closer connections and helps businesses thrive in a digital-first world.
About the role
The Marketing Operations Manager will serve as a critical link between the marketing and sales functions, ensuring seamless alignment and operational efficiency. This position encompasses managing systems, processes, and data to support the development and execution of our inbound engine. The role is central to driving pipeline growth, optimizing campaign ROI, and fostering operational excellence. Ideal candidates will exhibit exceptional attention to detail and a collaborative spirit while delivering measurable results.
What You Will Be Doing
- Leading the setup and optimization of our inbound marketing engine, including integrating and managing HubSpot.
- Collaborating with sales and marketing to define and enforce rules of engagement and ensure accurate attribution.
- Managing, building, and maintaining key prospect lists to ensure data integrity and accessibility.
- Assisting in strategy development with leadership.
- Partnering with analysts to gather, analyze, and present data-driven insights.
- Developing and implementing lead scoring models to enhance the efficiency of marketing and sales alignment, ensuring high-quality lead handoffs.
- Identifying and implementing process improvements to enhance operational efficiency.
- Driving cross-functional communication and alignment.
Skills & Qualification
Our Company Values We Hope You Showcase
What Kenect Offers!
Kenect is an equal opportunity employer. We are an organization comprised of people of all kinds of backgrounds, and believe this mix is precisely what makes us strong. All employment decisions at Kenect are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, family or parental status, or any other status protected under federal, state, or local law.
