What are the responsibilities and job description for the ASSOCIATE BRAND MANAGER position at Kent Corporation?
As we continue to invest in the next generation of innovators, KENT Precision Foods Group has a new opportunity to join our team as an Associate Brand Manager! In this role, you'll be an integral part of the Marketing team, driving the development, growth, and support of KENT brands, both new and existing, on a domestic and global scale. If you're a marketer who is creative, curious, and consumer-focused, with an entrepreneurial spirit, a 'can-do' attitude, and a passion for pets, we want to connect with you!
- This position is designed and intended to be performed in Muscatine, IA.
PRIMARY DUTIES & RESPONSIBILITIES:
- Brand Management: Help develop and execute the brand’s integrated marketing plan, ensuring alignment with brand strategy and communication objectives.
- Brand Stewardship: Act as an ongoing ambassador for KPG and its brands, consistently supporting company values and vision.
- Strategic Planning: Assist in developing and supporting brand strategies to drive growth within a competitive category.
- Innovation: Support the creation of a multi-year product pipeline by launching new brands and product lines across the pet category.
- Business Management: Assist with the development of annual marketing plans, including business reviews, customer line reviews, contingency plans, and overall brand strategy.
- Business Insight: Monitor, analyze, and report consumer, competitive, category, customer, and channel trends to uncover actionable insights.
- Communication: Provide timely and consistent communication on market performance and key updates to internal stakeholders and partners.
- Cross-Functional Collaboration: Work closely with cross-functional teams, including R&D, sales, and supply chain, to ensure cohesive brand execution.
- Budget Management: Assist in managing the brand’s marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Performance Metrics: Track and report on key performance indicators (KPIs) to measure the success of brand initiatives and campaigns.
- Launch Support: Contribute to the successful launch of a new brand in Fall 2025, ensuring all aspects of the launch are effectively managed.
EDUCATION, EXPERIENCE & QUALIFICATIONS:
- Bachelor’s degree in Marketing, Business or equivalent discipline required
- 3-5 years of consumer-packaged goods (CPG) work experience
- Demonstrated passion for consumer-packaged goods and brand management
- Self-motivated with the ability to learn, adapt and thrive in a growing organization
- High attention to detail with a drive to execute projects with excellence
- Strong writing, presentation and verbal communication skills
- Understanding of Syndicated or Custom Point of Sales System (Example: IRI, Nielsen)
- Skilled in Microsoft Office Products
TRAVEL:
- /- 10% Travel; Attendance at evening or weekend work events, may be required
