What are the responsibilities and job description for the MARKETING, E-COMMERCE SPECIALIST position at Kent Global Business Services?
Are you ready to embark on an exciting journey with KENT® Corporation, a distinguished five-time US Best Managed Company? KENT Corporation's E-commerce Division is thrilled to offer a remarkable opportunity for an aspiring Ecommerce Specialist. Dive into the world of ecommerce and digital marketing, supporting our growth on various online platforms. Join a team of ecommerce experts dedicated to supporting your growth. Gain hands-on training and work on impactful projects from day one.
- This position is designed and intended to be performed in Muscatine, IA.
PRIMARY DUTIES & RESPONSIBILITIES:
- Develop and execute data-driven performance marketing strategies to drive customer acquisition, retention, and revenue growth.
- Plan, launch, and optimize digital marketing campaigns across various channels, including paid search, paid social, display advertising, and affiliate marketing.
- Manage advertising budgets, bid strategies, and campaign targeting to maximize ROI and achieve performance KPIs.
- Analyze campaign performance metrics, including CTR, CPC, CPA, ROAS, NTB, and conversion rates, to identify trends, insights, and areas for optimization.
- Provide regular performance reports and insights to stakeholders, highlighting key metrics, trends, and actionable recommendations for optimization.
- Conduct keyword analysis using tools like Helium10 to ensure comprehensive product coverage and online success, while researching and understanding KENT's categories in both pure play and omnichannel markets.
- Collaborate with Sales, Marketing, and Brand teams to create retail media strategies aligned with global best practices and local insights.
- Partner with external agencies to execute media campaigns, optimizing performance and budgets.
- Other duties as assigned.
EDUCATION:
- Bachelor’s Degree preferred (Business, Communications, Marketing, or related area of study)
EXPERIENCE & QUALIFICATIONS:
- Ability to bring enthusiasm to teamwork.
- Ability to communicate effectively and stay organized.
- Proficiency with MS Office Suite, particularly skilled at manipulating data in Excel.
- 1-3 years of proven experience in Ecommerce marketing or digital marketing.
- In-depth knowledge of digital marketing channels, including platform marketing (Amazon, Chewy), paid search (Google), paid social (Meta, TikTok).
- Proficiency with Helium10 and Google Keyword Planner, skilled at analyzing keyword trends that drive sales and profitability.
TRAVEL:
- Occasional