What are the responsibilities and job description for the MARKETING INTERN position at Kent Shared Services (Kent Corporation)?
POSITION SUMMARY:
Are you passionate about pets and ready to make your mark in the world of marketing? Kent Pet Group (KPG), a member of a FIVE-time US Best Managed Company award winning company, KENT® Corporation, invites you to be a part of our dynamic team as a Marketing Intern for the summer of 2025 in Muscatine, IA.
At Kent Pet Group, we are passionate about advancing pet care with bigger ideas! This internship offers you the chance to explore the exciting world of product marketing and innovation. As an intern, not only will you gain valuable hands-on experience, but you will also play an active role in the creation of real-life products.
- This position is designed and intended to be performed in Muscatine, IA.
PRIMARY DUTIES & RESPONSIBILITIES:
This internship promises a dynamic and hands-on experience that will provide invaluable insights into the world of product development and marketing.
Collaboration and Insight:
- Engage with internal, cross-functional teams, utilize internal tools and conduct store visits to gather insights to influence product development.
Market Analysis:
- Conduct thorough reviews of the competitive landscape to identify consumer trends to influence consumer messaging and product development.
Product Launch Support:
- Develop tools and tracking methods to capture and analyze product performance.
- Help develop plans to drive product performance and increase sales.
- Provide ecommerce support by analyzing and optimizing product listings and managing customer reviews
- Work directly with advertising agencies to support product launch plans.
- Help prepare content for upcoming Pet expos and retailer visits.
EDUCATION:
- Working toward a degree in Marketing, Marketing Research or Business with Marketing focus
EXPERIENCE & QUALIFICATIONS:
- Strong analytical skills with the ability to translate data into actionable strategies.
- Strong communication, analytical and organizational skills
- Familiarity with conducting competitive analyses
- Comfortable working independently when needed
- Basic understanding of key marketing principles – completion of a minimum of two marketing related classes
