What are the responsibilities and job description for the Chief Membership and Marketing Officer position at KENTUCKY SOCIETY OF ASSOCIATION EXECUTIVES INC?

The Society is recruiting for a newly created Chief Membership and Marketing Officer (CMMO) position, who will report directly to the Society’s President & CEO and who will be responsible for developing and executing plans to attract, retain, and engage Society members and sponsors. The Society is in a position of both strength and opportunity, with near-record levels of membership and sponsorship support, but with significant opportunities for the CMMO to contribute to the elevation of the Society to the next level. This is a position that calls for both a high level of planning, analytical (including data analysis), communication, management and financial skills, while also requiring a hands-on, collaborative approach in leading a team to execute the Society’s plans.

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Planning and Execution

Membership

Developing and managing the execution of plans to source, attract, and retain Society members, through individual and corporate memberships.

Developing and managing the execution of plans to engage Society members throughout their membership lifecycle, including programs aimed at onboarding, educating members about Society benefits, encouraging participation in programs, tracking and rating member engagement activities, and renewing membership.

Marketing

Developing and managing the execution of marketing plans and initiatives to promote (i) membership in the Society, (ii) programs held by the National Office (including its signature annual National and Essentials Conferences), and (iii) programs held by the Society’s chapters.

Identifying potential member populations and developing lists of member prospects and attendees for National and chapter programs.

Society Website

Developing and managing the execution of plans to maintain and enhance the Society’s website and online presence.

Partnerships and Sponsorships

Developing and managing the execution of plans to source, attract, retain, and engage with organizations financially supporting the Society and its national and chapter programs.

Identifying potential sponsors and other partners and managing, in collaboration with other Society staff and chapters, the ongoing relationships with those organizations.

Communications

Developing and managing the execution of external communications plans, including enhancing the Society’s prominence through traditional and social media, as well as through appearances at third party events.

Tracking, Analyzing, Benchmarking & Reporting

Membership

Tracking and reporting on membership levels, composition, and engagement, including projecting membership levels for budgetary purposes and enhancing the Society’s operational capabilities in these areas.

Analyzing trends in membership, including benchmarking against other organizations, and working with the Society’s national and chapter leadership to continue to refine and enhance the Society’s membership value proposition for all peer groups.

Marketing

Tracking and reporting on the effectiveness of the Society’s marketing programs, including enhancing the Society’s capabilities for doing so.

Analyzing trends in marketing, including benchmarking, to continue to refine and enhance the Society’s marketing efforts.

Evaluating developing practices, tools and resources to increase efficiency.

Society Website

Tracking and reporting on the usage and effectiveness of the Society’s website, including enhancing the Society’s capabilities for doing so.

Analyzing trends in website usage, including benchmarking, to continue to refine and enhance the Society’s efforts.

Partnerships / Sponsorships

Tracking and reporting on the effectiveness of the Society’s partnership programs, including providing timely fulfilment reports to sponsors.

Analyzing trends in partnerships and sponsorships, including benchmarking, to continue to refine and enhance the Society’s efforts.

Communications

Tracking and reporting on the effectiveness of the Society’s external communications plans.

Management

Managing a team of (currently four) professionals who are responsible for the Society’s membership, marketing, website, and partnership / sponsorship activities.

Serving as a key member of the Society’s executive leadership team.

Regularly reporting to the Society’s Membership Committee and / or Board on the Society’s membership, marketing and partnering activities.

Interacting with the Society’s chapter leaders to support chapter marketing efforts and to partner with the chapters in promoting Society membership.

Technology / Data

Working with other Society staff and the Society’s outside technology provider(s), to ensure that the Society (i) maintains accurate, reliable, and accessible data on membership, sponsorship, marketing, and the website; and (ii) has the appropriate technology and associated processes to support cost-effective initiatives in these areas.

Finance

Developing and achieving financial targets for membership and sponsorship, as reflected in the Society’s annual budget.

Qualifications

5 years of experience in a senior leadership role in membership / marketing with P&L and management responsibilities.

Knowledge of membership- and marketing-related technologies, data sources, and trends, as well as best practices.

High level of proficiency in the application of data analytics and technology.

College degree. B.S or B.A degree.

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Chief Membership and Marketing Officer

What are the responsibilities and job description for the Chief Membership and Marketing Officer position at KENTUCKY SOCIETY OF ASSOCIATION EXECUTIVES INC?

What is the career path for a Chief Membership and Marketing Officer?

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