What are the responsibilities and job description for the KENTUCKY SOCIETY OF ASSOCIATION EXECUTIVES INC is hiring: Manager, Marketing in position at KENTUCKY SOCIETY OF ASSOCIATION EXECUTIVES INC?
The Manager, Marketing oversees the marketing of ABET services and events. Marketing, in this context, encompasses all promotional efforts aimed at strategically increasing awareness of the ABET brand and services, engaging our target audience, and converting them toward becoming customers. This position will focus on promoting and expanding ABET’s goals and impact via information and advocacy content (e.g., marketing materials, e-newsletters and alerts, print, digital communications, news, website, and social media). The Manager is also responsible for the day-to-day management of ABET’s Marketing staff.
Reporting directly to the Sr. Director, Global Communication and Marketing, the Manager has oversight of the strategic area of marketing events and services. In this role, the Manager provides input to senior leadership to advance goals and objectives as set out in ABET’s strategic plan and those identified by the Sr. Director of Global Communication and Marketing. Collaborating with the Communication and Marketing Department and departments across the organization is essential in executing all marketing responsibilities to ensure the quality of all marketing communications and message consistency.
As a skilled marketing professional, the incumbent must understand the global business environment, cultural sensitivity, and demonstrate diplomatic skills that will ensure the success of ABET’s global marketing efforts. The incumbent also needs to understand ABET’s core business and constituents, including familiarity with the structure and governance of higher education, the role of quality assurance in influencing institutional and industrial policies, trends in technical education, on a national and international level, accreditation processes, as well as the needs of adult learners. The individual in this position must be committed to a team-focused environment, as the marketing function is integrated into all aspects of ABET business operations.
EDUCATION and / or EXPERIENCE :
- Master’s degree in an appropriate discipline (e.g., business, marketing, communication) from an accredited university or college. Partial completion of a master’s degree with supporting certificates or professional certifications is also acceptable.
- At least 6 years’ relevant experience including but not limited to publications, business development, communications, and project management.
- A basic understanding of website design, HTML coding, video production, and graphic design.
- Intermediate experience with HubSpot or similar Customer Relationship Management (CRM) platforms, including managing campaigns, analyzing data, and optimizing customer engagement strategies.
- Supervisory experience is a plus.
- Experience in a not-for-profit organization or higher education institution is a plus.
- Global experience, working with multicultural teams and stakeholders is a plus.
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES :
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