Manager, Marketing & Communications

Primary Purpose :

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The Manager, Marketing & Communications will assist in driving the development, implementation, and oversight of the organization’s marketing and communication strategies to elevate brand awareness, engage audiences, and foster a positive brand image at all levels of the association. This role will assist the team to plan, execute, and measure multi-channel campaigns that align with business objectives, enhance customer loyalty, and support organizational growth. The ideal candidate is a strategic thinker and a hands-on leader with experience across digital, content, and brand marketing.

Responsibilities and Duties :

• Develop and drive the creation and execution of comprehensive content strategies, including social media, email, web, and other digital assets aligned with organizational goals and brand positioning.
• Manage social media strategy and community engagement to build a dynamic online presence.
• Oversee website content and user experience optimization, including SEO, to improve engagement and lead generation.
• Assist in the development and execution of communications campaigns to our members.
• Partner with cross-functional teams to support Midwinter Meeting, promotions, and events.
• Use data analytics to measure and optimize campaign performance, providing regular reports on KPIs to key stakeholders.
• Conduct market research and competitive analysis to identify emerging trends and opportunities, leveraging insights to inform campaign planning.
• Develop and maintain relationships with media contacts to drive positive press coverage and manage media outreach efforts.
• Coordinate crisis communication strategies, when needed, to protect the organization’s reputation.
• Maintain knowledge of trends and developments in the market; identify needs for new products and services and make recommendations to leadership.
• Collaborate, participate in, and coordinate promotional activities or event efforts.
• Foster a culture of innovation and continuous improvement within the marketing team.
• Lead in a manner that is consistent with the association’s culture statement and emphasizes the mission, vision, and values of the organization.
• Display a high level of accountability, taking responsibility for individual actions and the impact on the organization. View oneself as a reflection of the organization by following through on commitments and accepting ownership.
• Perform additional related duties as required or assigned.

Education and / or Experience Qualifications :

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