What are the responsibilities and job description for the Product Marketing Director position at KENTUCKY SOCIETY OF ASSOCIATION EXECUTIVES INC?

BICSI is an Equal Opportunity Employer (EEO)

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OUR MISSION

BICSI is a global professional association supporting the advancement of the information and communications technology (ICT) profession. BICSI’s core values are integrity, service and excellence and our vision is to be the preeminent ICT global authority.

SUMMARY

The Product Marketing Director at BICSI is a strategic leader responsible for developing and executing comprehensive marketing campaigns that drive awareness, engagement, and growth across BICSI’s products and services. This individual will oversee the strategic planning and execution of marketing initiatives, with a strong emphasis on digital marketing, emerging trends, and leveraging AI technologies to optimize marketing strategies. The Product Marketing Director will manage a team of content creators, ensuring cohesive messaging and alignment with organizational goals.

SUPERVISORY ROLE

The Product Marketing Director leads and manages the marketing team, overseeing the development, execution, and quality of BICSI marketing campaigns and projects. This includes supervisory responsibilities in accordance with BICSI’s policies and applicable laws, including talent acquisition, training, performance management, and addressing personnel issues.

DUTIES & RESPONSIBILITIES

To perform this job successfully, the individual must be able to execute the following essential duties satisfactorily. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions.

Strategic Marketing Leadership : Develop and implement multi-channel strategic marketing campaigns to support BICSI’s products and services. Ensure marketing initiatives align with organizational goals and market opportunities.
Digital Marketing Expertise : Lead digital marketing efforts, including SEO / SEM, social media, email marketing, and programmatic advertising. Integrate AI-driven tools and strategies to improve targeting, personalization, and campaign effectiveness.
Emerging Trends and Innovation : Stay informed on industry trends, with a focus on digital marketing innovations and emerging AI technologies. Leverage these insights to keep BICSI at the forefront of marketing best practices.
Team Management : Oversee and mentor the marketing team, including hiring, training, and performance evaluation. Foster a collaborative and innovative environment within the marketing team.
Project Management : Participate in long range planning activities; suggest improvements in procedures, methods and cost controls.
Market Research : Conduct market research to identify target audiences, customer needs, and opportunities.
Content Creation : Oversee and manage the production and coordination of all internal and external communications, including but not limited to marketing, advertising, PR, sales, news articles, press conferences, presentations, speeches, promotions and marketing / communication events.
Message Development : Supervise the creation and curation of content to ensure consistent, high-quality messaging across all platforms and campaigns. Align content strategy with BICSI’s brand and organizational priorities.
Brand Consistency : Maintain brand integrity and consistency across all channels, products, and initiatives, ensuring adherence to established brand guidelines.
Performance Measurement : Define and track KPIs for marketing campaigns. Analyze data to evaluate effectiveness and inform decision-making for future strategies. Present insights and recommendations to leadership.
Cross-Functional Collaboration : Partner with internal teams, including product development, membership services, and event planning, to ensure marketing strategies align with organizational priorities and enhance customer engagement.
Stakeholder and Vendor Management : Manage relationships with external agencies and vendors to execute large-scale campaigns and initiatives effectively.
Creative Production Oversight : Lead the production of various branded materials, including BICSI gear, digital assets, print collateral, promotional items, tradeshow materials, signage, and video content. Oversee the production process from concept to delivery.
Event Branding : Oversee the development and implementation of branding elements for BICSI’s major events, including the Winter and Fall Conferences ensuring visual consistency and brand impact.
Quality Control : Establish and enforce quality control processes to ensure all materials meet BICSI’s high standards of visual and narrative consistency. Review, provide feedback, and approve designs, marketing collateral, and other branded assets before release.
Budget Management : Develop, manage, and optimize the budget for branded materials and creative services, ensuring that projects are completed within financial and time constraints.

REQUIRED SKILLS & ABILITIES

Writing Skills : The individual must have superior writing and editorial skills and experience writing press releases, marketing materials, speeches, and other promotional materials. Requires excellent oral expression, comprehension & speech clarity.

Creative Leadership : Demonstrated creative vision and leadership capabilities, with the ability to direct marketing campaigns from conceptualization through to execution and reporting.

Communication Proficiency : Excellent written and verbal communication skills with the ability to articulate creative concepts and marketing objectives clearly and effectively.

Collaboration & Relationship Building : Proven ability to work collaboratively with internal teams and external partners, maintaining productive relationships and ensuring successful project outcomes.

Project Management Skills : Strong organizational and project management skills to oversee multiple projects simultaneously, meet tight deadlines, and manage competing priorities in a fast-paced environment.

Technical Proficiency : Proficient in Google Ad Manager, Feathr, and Social Media platforms, and experienced with digital marketing and print production processes.

TRAVEL

25% including : Two – 1 week-long conferences each year, possible trade shows and other industry events. Must have or be able to obtain a US passport for international travel.

EDUCATION

Required

Bachelor’s degree in marketing, communications, graphic design, advertising, or a related field. Equivalent experience may be considered.

Minimum of five (5) years of experience in marketing campaign development, content creation, or similar roles within a marketing team.

Expertise in digital marketing and AI-driven tools for personalization, automation, and data analytics.

Proven track record in managing and mentoring high-performing marketing teams.

Excellent communication and storytelling skills with the ability to create impactful campaigns.

Proficient in marketing tools, including CRM systems, analytics platforms, and email marketing software.

Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously.

Proven leadership and team management experience, including direct supervision of creative professionals (e.g., designers, copywriters, multimedia specialists).

Preferred

Master’s Degree in Marketing, Business Administration, Communications, or a related field is highly desirable.

Professional certifications, such as Certified Brand Strategist (CBS) or Project Management Professional (PMP), are advantageous.

Expertise in data-driven marketing and audience insights, with familiarity in nonprofit engagement metrics and impact reporting.

Prior agency experience is valued, especially in managing budgets, timelines, and diverse client needs.

PHYSICAL REQUIREMENTS

The physical demands and work environment described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions.

The regular work schedule is 40.0 hours per week (Monday-Friday; daytime) and may require additional hours / overtime, as necessary. Must occasionally lift and / or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, ability to adjust focus and ability to match or detect differences between colors, including shades of color and brightness. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to sit; use fingers and hands or feel and reach with hands and arms. The employee is occasionally required to stand and walk. The work environment is as follows : professional office environment; the noise level in the work environment is usually moderate.

BICSI is an Equal Opportunity Employer (EEO)

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