What are the responsibilities and job description for the Senior Manager, HCP Marketing - Baby position at Kenvue?
Come work at the forefront of science - and help the brands you grew up with grow and evolve into the next generation.
Do not wait to apply after reading this description a high application volume is expected for this opportunity.
Job Description - Senior Manager, HCP Marketing - Baby (2407026931W)
Location : Kenvue’s corporate headquarters is currently located in Skillman NJ, but is scheduled to move to Summit, NJ in or around early 2025.
Travel % : 10
Pay : $119,000 - $205,850
What you will do :
The Sr. Manager, HCP Marketing, Baby, works with the HCP director to lead the development and execution of the engagement and content strategy to drive recommendation share for Baby brands across markets.
This role is a member of the global Brand team, responsible for Healthcare Professional driven business outcome and OKRs. The Sr. Manager will work closely with the global brand to bring HCP insights and perspectives to Category Visioning, Portfolio Management and New Product Development. This role also collaborates with Scientific Engagement, Customer Development, Medical Affairs, CBI and local teams to drive consistent deployment of HCP content, claims, and initiatives.
The Sr. Manager and global Brand team will work with markets to articulate priorities and an overall HCP Marketing investment model, tied to scaled omnichannel marketing deployment. This role also develops omnichannel communication toolkits within content effectiveness best practices, and facilitates effective market co-creation and transcreation of materials, KOL management and cost-efficient and streamlined workflows and ways of working.
Key Responsibilities :
- Develop HCP strategy by brand : role in the consumer journey, impact on brand penetration and NTS, strategic communication territories and claims, competitive benchmarking and metrics, as well as target audience needs and portfolio approach for cross-portfolio use.
- Develop omnichannel communications toolkit of assets to be deployed by markets.
- Define benefits HCPs can expect from our product or service, execution & deployment, including sample strategies.
- Build Scientific pipeline (in partnership with Scientific engagement) : map plans for research, advisory boards, science that sells, publications, continuous medical education.
- Develop global and regional Congress plans and execution, as well as full calendar, mapping impactful events to support (world days, professional events, etc.).
- Own and build sponsorship / partnership / KOL plans (in partnership with Scientific engagement).
- Drive KPI Improvement, incl. Share of recommendation, Rank of recommendation.
- Own and develop content strategy, toolkit and messaging map : provided to markets per brand, segment and key initiative.
- Represent Kenvue at relevant external industry forums, and stay up-to-date on category trends and emerging technologies.
What we are looking for :
Required Qualifications :
Desired Qualifications :
What’s in it for you :
Annual base salary for new hires in this position ranges from $119,000- $205,850. This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.
Paid Company Holidays, Paid Vacation, Volunteer Time & More!
Learning & Development Opportunities.
Employee Resource Groups.
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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Salary : $119,000 - $205,850
