What are the responsibilities and job description for the Growth Marketing Lead position at Keragon?
As our Growth Marketing Lead, you will play a pivotal role in shaping and executing our marketing strategy. Your primary focus will be on driving growth through various channels such as SEO, PPC, CRO, and other growth initiatives. You will lead our marketing efforts, leveraging both internal resources and external partnerships to achieve our ambitious growth targets.
About Us:
Keragon is a HIPAA-compliant, no-code automation platform revolutionizing healthcare operations. We empower healthcare organizations to seamlessly connect diverse systems and automate tasks like appointment scheduling, patient intake, and billing—eliminating the need for coding.
Backed by leading U.S. investors and driven by a team of 2nd-time entrepreneurs and product experts, our mission is to democratize the automation of healthcare workflows. As we experience rapid growth, we’re expanding our team with top talent to help us achieve this vision.
Key Responsibilities:
- Develop and implement comprehensive growth marketing strategies, focusing on SEO, PPC, CRO, email marketing, and branding.
- Lead and manage all aspects of our digital marketing campaigns, ensuring they align with our business goals.
- Analyze market trends and customer insights to identify new growth opportunities.
- Collaborate with internal teams and external agencies to optimize marketing efforts.
- Oversee and manage marketing budgets, ensuring efficient allocation of resources.
- Continuously measure and report on the performance of marketing campaigns, adjusting strategies as necessary.
- Keep abreast of the latest industry developments and digital marketing trends to maintain a competitive edge.
- A minimum of 3 years of experience in growth marketing or a similar role.
- Proven track record of developing and executing successful digital marketing strategies.
- Strong expertise in PPC, SEO, and CRO.
- Excellent analytical skills with an ability to interpret and leverage data to drive decision-making.
- Strong leadership skills with experience managing both internal teams and external agencies.
- Exceptional communication and collaboration abilities.
- Creative thinker with a growth mindset.
- A dynamic and innovative work environment.
- Opportunities for professional growth and development.
- Competitive salary and benefits package.
- A collaborative and supportive team.
- Opportunity to work on cutting-edge marketing initiatives in a rapidly growing industry.
Keragon is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
