What are the responsibilities and job description for the Marketing Executive position at Kerns Fine Jewelry?

Overview

Kerns Fine Jewelry has been a trusted, family-owned retailer in the heart of Burlingame for over 50 years. In 2024, we proudly expanded with the opening of Rolex and Patek Philippe boutiques in San Francisco. Our team of dedicated experts delivers a truly personalized and exceptional experience, helping clients find the perfect piece to celebrate life’s most meaningful moments. At Kerns, we don’t just sell jewelry—we set the standard for excellence, integrity, and lasting relationships.

We are seeking an experienced and highly capable Marketing Executive to lead our marketing efforts.

Job Purpose / Summary

The Marketing Executive will be responsible for developing and executing marketing initiatives that enhance brand visibility and drive customer engagement for a luxury jewelry and watch retailer. This role focuses on digital marketing, social media, website management, SEO, SEM, email marketing, and the annual brochure. The Marketing Executive will ensure that marketing efforts align with business objectives while maintaining the brand’s high standards of excellence.

Key Responsibilities / Accountabilities

Social Media Management : Develop and execute social media strategies across platforms to engage audiences and enhance brand presence.
Website Management : Oversee content updates, performance tracking, and user experience improvements for the company website.
Digital Marketing : Plan and execute digital campaigns, including paid advertising, content marketing, and online promotions.
Email Marketing : Develop and manage email campaigns to engage customers, promote products, and drive sales.
SEO & SEM : Optimize website content and structure to improve search rankings and execute paid search strategies.
Annual Brochure Production : Lead the creation, design coordination, and distribution of the company’s annual brochure.
Marketing Analytics & Reporting : Monitor and report on key performance metrics for digital and traditional marketing initiatives.
Content Creation & Branding : Ensure consistent messaging and visual identity across all marketing channels.
Collaborate with Leadership : Work closely with the executive team to align marketing strategies with business goals.

Qualifications & Required Skills

Bachelor’s degree in Marketing, Communications, or a related field.

Minimum 3 years of experience in marketing, preferably in retail, luxury goods, or related industries.

Strong knowledge of social media platforms, SEO, SEM, and digital marketing tools .

Experience with website management systems (e.g., WordPress, Shopify) and email marketing platforms (e.g., Mailchimp, Klaviyo).

Proficiency in Google Analytics, Google Ads, Photoshop, and social media advertising tools .

Strong project management and organizational skills.

Excellent copywriting and content creation abilities.

Ability to work independently while collaborating effectively with team members.

Knowledge of luxury retail marketing is a plus.

Competencies (Ranked by Importance)

Digital Marketing Expertise : Strong understanding of online marketing channels and strategies.

Strategic Thinking : Ability to develop and implement effective marketing strategies aligned with business objectives.

Creativity & Innovation : Brings fresh ideas and creative solutions to enhance brand positioning.

Analytical Skills : Ability to measure performance and adjust strategies accordingly.

Project Management : Manages multiple initiatives effectively within a part-time schedule.

Communication & Collaboration : Works seamlessly with internal stakeholders and external partners.

Reporting Structure

Reports directly to the Co-CEOs .

Collaborates with sales, operations, and external vendors.

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