Senior Marketing Executive - Automotive

Job Description

Job Description

At KCS we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work."

Kerridge Commercial Systems (KCS) group is the leading specialist supplier of fully integrated ERP systems and related services to niche vertical markets in the wholesale and retail distribution, logistics and service sectors. The company Head Office is located in Hungerford, Berkshire, managing operations throughout the world.

Kerridge Commercial Systems is a market leader in the development and provision of trading, financial and manufacturing software environments for specialist Distribution, Wholesale, Merchant, Retail, Automotive and Manufacturing industry sectors, addressing single or multi-branch operations, as well as catering for organisations with 'point-of-sale' showrooms and warehouses

Key Responsibilities :

As a senior marketing executive, you will be responsible for developing and executing high-impact demand generation and ABM programs to drive pipeline growth and customer acquisition. You will play a key role in optimizing multi-channel campaigns, collaborating with sales, and leveraging data-driven insights to refine marketing strategies.

We are looking for a strategic and execution-focused marketer who thrives in a fast-paced environment and has a strong background in demand generation, account-based marketing, and digital marketing optimization.

Key Responsibilities

• Develop and implement a comprehensive demand generation strategy to attract and convert high-quality leads.
• Design, launch, and optimize multi-channel marketing campaigns across email, paid media, and ABM.
• Build and execute account-based marketing programs in Demandbase to engage and convert key accounts.
• Partner with sales to align on targets, lead qualification, campaign strategies, and reporting to maximize pipeline contribution.
• Optimize digital performance, managing Google Ads, LinkedIn, programmatic campaigns, and website conversion strategies.
• Optimize lead nurture workflows in HubSpot, ensuring seamless movement through the sales funnel.
• Leverage analytics tools to track MQLs, SQLs, pipeline influence, and ROI, using insights to refine marketing efforts.
• Create and optimize email copy, landing pages, and ad copy to support demand generation and ABM initiatives.
• Optimize funnel progression by developing strategies that move leads seamlessly from awareness to conversion, leveraging targeted nurture programs, retargeting, and personalized content to accelerate pipeline velocity.

Skills, Knowledge and Experience :

What We’re Looking For

Company Info

Kerridge Commercial Systems (KCS) is the market leader in developing and delivering fully integrated business management solutions for distributors, suppliers, resellers, wholesalers and merchants. Our mission is simple : to design, implement and support high performance systems that enable our customers to source effectively, stock efficiently, sell profitably and service competitively.

Equal Opportunities

KCS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires us to adjust the recruiting process please do advise us when contacted.

If this role is of interest to you please apply online.

Health and Safety

The Health and Safety at Work Act 1974 puts a legal obligation on KCS as an employer to ensure, so far as is reasonably practicable, the health, safety and welfare of its employees at work.

Employees also have a duty to take reasonable care for their own health and safety and of others who could be affected by their actions. Understanding the safety policies and co-operating with the arrangements that are in place is therefore an essential part of your employment.

To all recruitment agencies : KCS does not accept agency resumes. Please do not forward resumes to our careers site or direct to KCS employee. KCS is not responsible for any fees related to unsolicited resumes.

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