What are the responsibilities and job description for the Vice President, Influence position at Ketchum U.S.?
About Ketchum
As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world's leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We're just crazy enough to think we can impact the world - and how it responds to ideas - through communication.
We encourage our employees to be curious, brave, inspiring, and a force for good. Let's talk. Come belong at Ketchum!
Overview :
We are looking for a Vice President, Influence to join our team!
Are you enthralled by the latest creator trends on social? Do you obsess about the ways they can apply to your clients' influencer marketing strategies? Do you dream about TikTok at night? We need to talk.
Our award-winning influencer marketing team is seeking a VP to join us in developing innovative and strategic influencer marketing campaigns, and of course, activating them on behalf of our incredible clients - from Fortune 500 leaders to energetic start-ups.
We're seeking someone with a proven track record in planning and delivering influencer campaigns across paid, earned, and shared media. You possess the skills to launch measurably successful campaigns and deep knowledge of how digital / social media channels fit into the communications mix.
This role is responsible for managing, identifying, and nurturing client relationships at the most senior levels, plus ensuring teams are implementing programs to our highest standards. You'll offer clients strategic counsel on the most effective ways to deliver and measure business outcomes. As such, your understanding of influencer-specific Analytics and Paid Media execution is a win-win!
Our desired candidate is passionate, compassionate, and self-motivated. Experience across a variety of brand sectors, both B2C and B2B, is highly desirable. And agency experience is preferred.
Responsibilities :
Client Service and Satisfaction
- Plan and deliver influencer campaigns across all main platforms
- Identify, negotiate, and manage influencers and talent across multiple channels, tiers, categories, and niches
- Facilitate the development of strategic influencer-related activities for our clients
- Be able to educate clients when they have little experience of working with influencers
- Understand the path to purchase through influencer campaigns, and techniques to track and assess performance
- Provide creative content solutions for client campaigns (taking them from concept through to delivery)
- Work collaboratively with account teams
- Present confidently and with authority to external audiences in order to educate, engage and entice - winning trust and business
- Promote the value and importance of client feedback and review with team and develop a client-focused culture
- Manage post-campaign evaluation, highlighting strengths and identifying opportunities to improve future campaigns
- Clearly understand ROI and measurement tools surrounding influencers (both to identify and evaluate)
- Educate the team on the specifics as it relates to influencer contracts, and be able to navigate the contracting and negotiation process
- Maintain an understanding of our client's business and sector to improve counsel to client
- Monitor and understand clients' markets and brands; be aware of market issues and competitive activity
Teamwork and Team Leadership
Business Development
Commercial and Financial Management :
Qualifications
We're looking for required skills, and they can come from any combination of education and experience. Diversity of thought and background are encouraged. Typical qualifications include :
The salary range for this position is $140,000 - $165,000. This position may be bonus eligible depending on individual employee performance and Ketchum business performance. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and / or other benefits also are available. #LI-Hybrid
What We Offer
Interested? We've got an opportunity for you.
Salary : $140,000 - $165,000
