What are the responsibilities and job description for the Manager, Omnichannel Marketing position at Keurig Dr Pepper?
The shopper’s journey to purchase is a rapidly changing experience as the shopping environment evolves with new retail platforms and opportunities to grow, all of which require a seamless experience and voice to meet that shopper’s needs. To meet this changing landscape, Keurig Dr. Pepper (KDP) has created a high-performing team that integrates the eCommerce skills needed to succeed in today’s omnichannel retail environment combined with traditional shopper marketing expertise to drive conversion in an omnichannel world.
As the new KDP Manager of Omnichannel Marketing for Sam’s Club, you will drive conversion through digital marketing and traditional shopper marketing activities for all modalities (in-store, pickup, delivery, and ship-to-home) in the KDP portfolio.
The ideal candidate is a strategic storyteller with a growth mindset willing to roll up their sleeves to solve problems and share what they learn with their cross-functional partners.
You will achieve your objectives by deeply understanding key performance metrics and strategic thinking to create joint business plans that influence key stakeholders and drive conversion to KDP products online, in-app, and in-store.
Strategic Marketing Expectations:
- Think: Track and analyze key performance metrics, including sales, traffic, conversion rates, and program performance data, to create a comprehensive commerce strategy designed to drive conversion at Sam’s Club.
- Collaborate: Develop collaborative partnerships with internal teams and retailer Marketing and Merchandising teams
- Do: Expertly build and execute fully comprehensive omni-marketing programs to exceed key success metrics, staying within budget parameters and working cross-functionally with your agency partners
- Share: Proactively share best practices with peers and cross-functional partners
Traditional Shopper Marketing Responsibilities:
- Shopper Marketing Expert: Leverage shopper insights, brand objectives, past program results, and customer objectives to develop and execute strategic omnichannel marketing plans for Sam’s Club
- Deep Customer Expertise: Sam’s Club Member Access Platform expert at audience creation, analyzing program performance, and unlocking value-added opportunities to drive conversion of KDP products at Sam’s Club
- Desired Outcome: Create world-class in-store marketing activities that drive conversion at Sam’s Club and exceed KPIs across the shopper journey
eCommerce Responsibilities:
-
Madrid Expert: Leverage Madrid and your deep customer knowledge to create an eCommerce strategy and execute that strategy to exceed company key performance metrics for
Sam’s Club - Digital Shelf Expert: Deploy your deep knowledge of how the Sam’s Club algorithms work to partner with cross-functional teams to create/execute primary and secondary digital shelf strategies
- Share of Voice Expert: Leverage your digital shelf expertise to continuously optimize product pages to drive visibility, search rankings, and conversion rates
- Desired Outcome: Drive competitive eCommerce growth at Sam’s Club
Requirements:
- Bachelor’s degree and minimum 5 years of commercial experience
- Prefer experience in “Fortune 500” company, or in a Pure Play ecommerce retailer, or in the Consumer Packaged Goods, Beverage, Small Appliance or related industries
- Must have demonstrated success creating Omni Marketing plans that drove dollar share growth in all modalities (in-store, pick-up, delivery, and ship-to-home) by creating/executing digital shelf, paid media, and in-store tactics
- Ideal candidate will have omnichannel marketing experience backed in real world tangible results.
- Well organized, disciplined planner and leader of change
- Demonstrated leadership skills, exhibiting a high degree of drive and energy and the ability to consistently produce results
- Innovative and creative thinker and problem solver who can manage the details without losing sight of the goal
- Strategic thinker with strong negotiation and communication skills
- Must be completely PC proficient, able to develop his/her own oral and visual presentations, spreadsheets and general correspondence
Company Overview:
Keurig Dr Pepper (NASDAQ: KDP) is a modern beverage company with a bold vision built to deliver growth and opportunity. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!
Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?
We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~28,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
