What are the responsibilities and job description for the Head of Audience Data position at Key Media?
We are a leading global media company with a portfolio of award-winning B2B publications and events, focusing on international business and industry trends. Our titles provide cutting-edge news, analysis, and insights to business leaders worldwide.
The Head of Audience Data will oversee the management and enhancement of our audience databases, develop strategic data initiatives, and collaborate cross-departmentally to drive engagement and support business objectives. This role requires a blend of technical expertise, strategic thinking, and leadership skills to manage a team responsible for data maintenance, audience segmentation, and data-driven insights.
Key Responsibilities :
Data Strategy and Cross-Department Synergy : Design and maintain a data dictionary and hierarchy to standardize data collection and prioritize data points.Create and manage a comprehensive data map detailing all points of data collection, flow through systems, processing points, and data outputs.Develop multi-step profile-building campaigns to enrich subscriber data over time, enhancing the depth and quality of audience information.Coordinate with research and awards teams to optimize data collection calendars, reducing survey fatigue and improving engagement.
Data Innovation and Commercial Data Strategy : Collaborate with sales leaders to identify new data requirements and evaluate audience development opportunities.Spearhead internal and external communications regarding data definitions, audience sizes, and segmentations, ensuring clarity and consistency.Develop and execute AI strategies to derive actionable insights, focusing on identifying new product opportunities and enhancing subscriber engagement through personalized content.Evaluate and source new data vendors and partners to enhance first-party data capabilities.
Audience Management : Manage existing Audience Manager and develop team structure to support expanding audience objectivesServe as the owner of the Customer Data Platform (CDP), managing all audience segments for both commercial and internal use.Collaborate with sales, marketing, and editorial teams to fulfill segment requests and adjustments, ensuring alignment with business objectives.
Database Maintenance : Lead a remote team responsible for maintaining the accuracy and integrity of email and print databases, including the removal of outdated contacts, merging duplicate accounts, and ensuring data completeness and standardization.Oversee strategic list expansion projects and new database development that is aligned with commercial needs and audience engagement objectivesImplement ongoing data hygiene training for end-users and conduct regular audits of data entry processes.
Managerial Responsibilities : Design and manage the data team's organizational structure to effectively meet strategic goals.Manage relationships with data vendors, including subscriptions and partnerships, ensuring alignment with company objectives and maximizing ROI.Collaborate closely with IT and Digital Product teams on continuous improvement of enterprise data infrastructure
Qualifications : Bachelor's degree in Data Science, Marketing, Business Administration, or a related field; advanced degree preferred.Minimum of 5 years of experience in data management, audience development, or a related role within the media industry.Minimum of 2-3 years of experience in a managerial roleProven experience with Customer Data Platforms (e.g., Lytics) and CRM systems.Strong understanding of data privacy regulations and best practices.Excellent analytical, organizational, and leadership skills.Effective communication and collaboration abilities, with experience working cross-departmentally.Proficiency in data analysis tools and software.
What We Offer : The chance to work with a dynamic, global team.A creative and supportive work environment with room for growth and innovation.Competitive salary and benefits package.Hybrid working arrangement with access to our office in downtown Toronto.
About Key Media
Key Media is a global leader in niche B2B publishing, delivering high-quality content to over 2.4 million unique visitors monthly. Established in the early 2000s with just four employees, it has grown to over 300 team members across eight countries, including the UK, USA, Australia, and Canada. Key Media provides specialised, impactful content through digital channels, over 100 print publications, and more than 90 annual industry events.
Known for its entrepreneurial culture, agility, and innovation, Key Media serves a diverse array of sectors, addressing the unique needs of specialised B2B audiences. Its portfolio reflects a commitment to deep audience engagement and responsiveness to industry trends. Employees at Key Media join a dynamic, collaborative environment with a shared focus on delivering excellence and driving client success. Working here offers ample opportunities for growth and development, making it an ideal place for professionals passionate about shaping the future of B2B media.
This role offers an exciting opportunity to make a direct impact on client success and play a key part in Key Media's growth. We welcome candidates who thrive in fast-paced, collaborative environments and are passionate about building meaningful client relationships.
You can find more about life at Key Media here : Life at Key Media on Vimeo
