What are the responsibilities and job description for the Director, Marketing Technology COE Yum! Digital & Technology position at KFC Corporation?
Our story might surprise you. We’re the world’s largest restaurant company—encompassing KFC, Pizza Hut, Taco Bell and Habit Burger & Grill —but there’s a lot more going on behind the scenes than just frying chicken, baking pizzas, and serving up tacos. We put this delicious food in the hands of customers through apps, websites, kiosks, POS, and other digital dining experiences – and we are ramping up our investment in the world of AI driven marketing transformation. We have a world-class Digital & Technology team to help Yum! Brands deliver the next generation of MarTech (Marketing Technology) to 60,000 restaurants in more than 155 countries. That’s a huge responsibility, which is why we’re on a mission to find the most fearless leader who brings Marketing and Technology together to build out our MarTech function within Yum!.
Is this the role you are looking for If so read on for more details, and make sure to apply today.
Position Overview : The Director, Marketing Technology COE will lead a cross-brand squad building the foundational development of advanced marketing technology solutions across Yum’s global footprint. This work will be the foundation to AI-Driven Marketing. This role is responsible for aligning brand technical and marketing teams and aiding them in their journeys toward core foundational market persona based Martech stacks, driving the acceleration of customer data platforms, CRM, loyalty and personalization, ensuring that the right Martech platforms and programs are identified, implemented, and optimized to deliver immediate and sustained commercial impact.
This role will play a pivotal role in transforming Yum's Martech landscape by driving platform standardization, overseeing vendor relationships, and ensuring that performance marketing capabilities are aligned with Yum’s growth strategy.
Key Responsibilities :
- Lead MarTech Platform and Program Strategy :
Define cross-brand Martech platform standards, ensuring consistency and scalability across diverse markets.
Identify, negotiate, and manage relationships with preferred Martech platform and program vendors, leveraging Yum’s global scale for lower costs and consistent pricing.
Oversee the future strategy of implementation programs (e.g., CRM journeys, upsells in e-commerce) that drive sales growth in participating markets.
Act as a trusted advisor to brand Leadership Teams (Brand CMOs, CDTOs, Martech Leads) to expedite the adoption and implementation of AI-driven marketing solutions.
Qualifications :
A few of our perks :
Join us in shaping the future of MarTech in the restaurant industry and make a significant impact on how millions of customers interact with our beloved brands worldwide.
Salary Range : $155,700 to $201,630 annually bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.
Benefits : Employees (and their eligible family members) may enroll in the following types of insurance coverage : medical, dental, vision, legal, and accidental death and dismemberment, as well as FSA / HSA (depending on enrolled medical plan). Yum! also provides short-term disability, long-term disability, and life insurance. Employees may enroll in our 401(k) plan. Yum! provides 4 weeks of vacation, paid sick leave, 10 paid holidays, a floating day off and 2 paid days for volunteer time each calendar year.
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Salary : $155,700 - $201,630
