Sr Associate Brand Manager

What You’ll Be Serving Up:

The Brand Social Influencer Manager will be accountable to drive and constantly improve brand relevance and consumer choice for KFC, leveraging social spaces and social voices (brand fans, creators and influencers). Own the planning, execution and post mortem learnings for KFC’s (organic and paid) social and influencers content, campaigns, and community management.

Here’s How You’ll Spice Things Up:

• Own the planning, execution and post-mortem learnings for KFC’s (organic and paid) social and influencers content, campaigns, and community management.
• Own subject matter expertise for all brand social media channels in the US (including but not limited to IG, FB, X, TikTok, YouTube, Pinterest, Snapchat, LinkedIn)
• Develop and manage the content calendar end to end
• Develop and support the execution of a Brand in Culture social/influencer plans, in partnership with agencies and internal stakeholders.
• Drive storytelling and maximize impact of social for brand activations and cross-platform integration to build and engage with audiences tailored to each channel
• Builds and nurtures relationships with influencers across celebrity, mega, macro, and micro levels
• Partner with IMC, Media, and Digital teams to build hyper-relevant, digital-first content to support our campaigns and programs.
• Drive real-time influencer and social media campaigns to engage in cultural, consumer and trend conversations.
• Engage media partners and platforms (i.e., YT, Meta, TikTok) to identify new opportunities within the social space; audit industry and competitors within social space
• Constantly mine for and identify opportunities to further establish KFC as the digital leader in our space, then create activation plans to bring them to life.
• Build and enhance tools like our U.S. social media playbook and annual channel strategies to clearly define what we stand for and how we activate on brand-led social and influencer channels in the U.S.
• Protect the brand - hold self and all partners accountable for adhering to brand standards, guidelines and rules of engagement.
• Ensure creative consistency (i.e., brand voice, tone, channel, and target authenticity, etc.) across paid and owned channels; combine creative content ideas with smart social strategies to drive exceptional business results.

What You Bring to the Table:

Education/Certifications:

• Education/Certifications – BA or BS Degree; Marketing, Business, Public Relations, Advertising, New Media, or related field would be helpful
• Experience
• 7-9 years’ experience working on creative accounts, ideally both the brand and agency side
• Excellent social strategy, creative & media acumen; strong understanding of social media platforms and cultural trends
• 4-5 years of experience leading creative and social/digital agencies
• Proven interpersonal skills and the ability to interface directly with a range of stakeholders
• Must be able to meet deadlines and work well under pressure in a fast-paced environment

KFC Corporation, based in Louisville, Kentucky, is one of the few brands in America that can boast about having a rich, 60-year history of success and innovation. In fact, KFC is the world's most popular chicken restaurant chain and a division of Yum! Brands, the world’s largest restaurant company.

Yum! Brands, Inc., based in Louisville, Kentucky, has over 45,000 restaurants in more than 135 countries and territories and is one of the Aon Hewitt Top Companies for Leaders in North America. In 2018, Yum! Brands was recognized as part of the inaugural Bloomberg Gender-Equality Index. The company’s restaurant brands – KFC, Pizza Hut and Taco Bell – are global leaders of the chicken, pizza and Mexican-style food categories.

More important than our size is our commitment to breakthrough innovation and the success of our employees. We're proud of the unique culture we've built, one where everyone can be their best self, make a difference and have fun! We believe in our people, trust in their positive intentions, encourage ideas from everyone, and have actively developed a workforce that is diverse in style and background.