What are the responsibilities and job description for the Digital Marketing Analyst position at Kforce Inc?
Responsibilities
Kforce has a client that is seeking a Digital Marketing Analyst in Madison, WI. Overview: This is an analytics role for Company's customer policyholder account site. They need to track how a customer is viewing their policy, what keeps their attention, what is confusing about a page, how long it takes someone to scroll the page, how long it takes them to make a payment, how long it takes to set up auto-pay, and more. Key Tasks:
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
By clicking “Apply Today” you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.
Kforce has a client that is seeking a Digital Marketing Analyst in Madison, WI. Overview: This is an analytics role for Company's customer policyholder account site. They need to track how a customer is viewing their policy, what keeps their attention, what is confusing about a page, how long it takes someone to scroll the page, how long it takes them to make a payment, how long it takes to set up auto-pay, and more. Key Tasks:
- Measurement approaches & plans that help show impact across Google Analytics and CX (think NPS type metrics)
- Building dashboards at a feature level to show immediate impacts
- Deep dive analysis on the why behind the numbers
- Gather, calculate, and analyze data from a variety of data sources measuring key data mainly on web/mobile and app traffic
- Help to determine if new digital features are working or not working and why and to provide suggestions for improvements (Responsible for evaluating how well we are faring); Go to Market Analysis on these features
- Present results to leadership
- Attending product refinement sessions weekly
- Collaborate with a variety of departments to include but not limited to: Billing, Claims, Care Center, CX, UX, PL and Partners
- Assist with planning sessions (Sprint, PI, annual)
- Become digital analytics SME
- Business side type of a role
- Work with Product Owner/Prod Manager on analytics requirements of what is going to need to get tracked and requirements to do that (IT will do the coding)
- Analyzing digital marketing metrics of website performance
- Set up GA dashboard to track leading indicators (is it moving the needle for new policy production - usually 30-90 days)
- Web Analytics experience to show customer conversion (think ecomm sales)
- Experience with Google Analytics and Looker Studio is a must have
- Go getter
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
By clicking “Apply Today” you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.
