Marketing Operations Manager III

Responsibilities

Kforce has a client that is seeking a Marketing Operations Manager III in Mountain View, CA. Overview: The Campaign Operations team is seeking a seasoned Marketing Operations Manager III with extensive knowledge and expertise in the platform. This expert will serve as the primary Marketo champion, responsible for providing advanced training, ongoing support, and best practice guidance to ensure that all team members quickly gain proficiency and maximally leverage Marketo's features during and after the migration from Eloqua to Marketo. Key responsibilities include:

• As a Marketing Operations Manager III, you will design and execute complex B2B marketing campaigns, managing lead generation and scoring processes, and overseeing the integration of Marketo with other CRM systems
• Lead the migration of complex B2B marketing campaigns from Eloqua to Marketo, ensuring a smooth transition
• Collaborate closely with over 20 implementation managers, advising them on best practices and the specific nuances of building and maintaining effective campaigns in Marketo
  
  

Requirements

• Deep understanding and 5 years of hands-on experience with Adobe Marketo, including b2b campaign creation, lead scoring, email marketing, and analytics
• Experience with CRM systems, especially Salesforce
• Expertise in creating and managing complex marketing automation workflows to drive engagement and conversions
• Basic knowledge of HTML and CSS for creating and troubleshooting email templates and landing pages
• Familiarity with Adobe Analytics or other analytics tools to measure and optimize marketing performance
• Proficiency in email marketing best practices, including deliverability, A/B testing, and personalization
• Strong skills in designing and optimizing lead generation, nurturing, and scoring processes
• Strong analytical skills to interpret data, generate insights, and create comprehensive reports on campaign performance
• Strong project management skills to oversee campaigns from planning to execution
• Excellent communication skills for liaising with internal teams and external vendors
• Strong problem-solving capabilities to troubleshoot technical issues and optimize marketing processes
• High level of attention to detail to ensure accuracy and quality in all marketing operations
• Knowledge of global privacy regulations (e.g., GDPR, CAN-SPAM) and best practices to ensure compliance in marketing activities
• Ability to collaborate effectively with marketing, data engineers, analysts, content creators, sales teams, and other stakeholders
• Ability to develop and implement detailed segmentation strategies for effective targeting of different audience segments
• Ability to quickly adapt to new technologies, tools, and industry trends
  
  

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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